D A T A CENTER The Flash Report
LEADING FLASH SITES COMPARED Flash
Reseller
Cinderella Wine Lot 18
The Wine Spies Wine Woot
42 26 32 30
Wines Til Sold Out 129 Wineshopper
21
No. of January Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount
$38.35 $45.96 $34.63 $33.13 $63.29 $32.52
Source: WinesVinesDATA, winesandvines.com/flash
450 400 350 300 250 200 150 100 50 0
Worldwide Flash Offers by Country 398
$22.16 42% $28.87 37% $25.78 26% $17.56 47% $30.28 52% $18.30 44%
Complete flash data available to subscribers: winesandvines.com/flash
U.S. Wines Topped January Flash Sale Offers This month The Flash Report looks at January data from flash wine sales websites, and particularly at the origin of wines offered. U.S. wines were offered 398 times by the six flash sites featured, compared to 373 imports. Napa and Sonoma counties in Califor- nia clearly led all flash offers by region. Note the website traffic numbers at the bottom of the page. Three of them—Lot 18, The Wine Spies and Wines Til Sold Out—more than doubled their pageviews in January over December, according to Compete.com. Wine Woot and Wines Til Sold Out tied for the lead in pageviews. —J.G.
Three months through January 2011 Six leading flash sites 122 100 66 37 USA France Italy Source: WinesVinesDATA, winesandvines.com/flash 48 Spain Australia Other
180 160 140 120 100 80 60 40 20 0
U.S. Flash Offers by Region 160
152
Six leading flash sites Three months through January 2011
56 30
Napa
FLASH DISCOUNTS ON NOTABLE PINOT NOIRS OFFERED IN JANUARY Discount Winery
State/ Country 25% Chehalem
33% Talbott Vineyards 38% De Loach Vineyards
Oregon Willamette Valley
40% Laetitia Vineyards & Winery California Central Coast 43% Inman Family Wines 48% Domaine Louis Latour 50% Davis Family Vineyards 53% Bouchaine Vineyards 62% King Estate Winery 64% Domaine Louis Boillot
Source: WinesVinesDATA, winesandvines.com/flash
LEADING FLASH SITES Co. Name & URL Pageviews* Principals
Cinderella Wine lot18.com
cinderellawine.com Lot 18
The Wine Spies thewinespies.com
wine.woot.com Wine Woot Wineshopper 63,000
308,000 16,000
455,000
Wines Til Sold Out 455,000 winestilsoldout.com
wineshopper.com 157,000 Jason Seeber Wine Region
Sonoma Source: WinesVinesDATA, winesandvines.com/flash
CA-Other
U.S. Counties All Other
Vintage Winery Retail
2007 $32.00
California Santa Lucia Highlands 2008 $40.00 California Russian River Valley
California Russian River Valley France Burgundy
California Sonoma Coast California Napa Valley
Oregon Willamette Valley France Burgundy
2007 $45.00 2007 $49.99 2006 $30.00
Flash Winery Size Flash Site Price (000) Cases
$24.00 $26.99 $27.99 $29.99 $16.99
2007 $250.00 $129.99 2007 $40.00 2006 $40.00 2006 $61.98 2008 $110.00
$20.00 $18.99 $23.65 $39.99
22 The Wine Spies 60 Lot 18 150 Lot 18
60 Wines Til Sold Out 3.8 WineShopper.com NA Wines Til Sold Out 4 Wine Woot
28 Wines Til Sold Out 140 Cinderella Wine NA Wines Til Sold Out
Affiliation
Headquarters Contact
Gary Vaynerchuk Wine Library Springfield, Brandon Warnke N.J.
Philip James Snooth.com New York, Kevin Fortuna
N.Y. Brandon Stauber
independent Santa Rosa, Calif.
David Studdert Wine Country Carrollton, George Studdert Connect
Texas
Joe Arking liquor store
Roger Wilco Pennsauken, N.J.
Calif. Dini Rao
dini@lot18.com Jason Seeber
thewinespies.com David Studdert
agentred@
davids@winecountry connect.com
Rich Bergsund Wine.com San Francisco, Kristin Balabanian Mike Osborn
Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, January 2011 12 Wines & Vines MARCH 201 1
License
New Jersey type 44 packaged goods store license.
Relies on winery licenses.
Operation
Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors.
Advertising platform for wineries to sell directly to consumers.
California type 17 beer and wine Sells one wine each day, wholesaler/type 20 off-sale beer and wine.
365 days per year. Relies on winery licenses.
One deal daily M-F. Emphasizes interactivity. Winery controls price.
info@tillsoldout.com New Jersey type 32 plenary retail Sells one wine at a time consumption with package privilege. from midnight EST until sold out.
kbalabanian@wine.com and type 14 warehouse. California type 20 retail
One new event per day, with one to five products.
No. of Flash Offers
No. of Flash Offers
