Wines & Vines

July 2016 Technology Issue

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Key Indicators Complete data is available at winesandvines.com/metrics M ay 2016 sales of U.S. wine in all channels including on-premise and off-premise (with direct to con- sumer) were 1% higher than May 2015, according to market research company BW166, and were 2% higher for the 12 months through May 2016. Sales of U.S.-bottled table and sparkling wines totaled $2.6 billion in May and almost $36 billion for 12 months. On-premise per- formance during the past 12 months was up 5% in value, while off-premise sales were up less than 1%. The volume of these same wines grew at a faster pace of 4% during 12 months, with off-premise and on-premise faring nearly the same in terms of volume growth. Sales of imported wines were hotter than domestics. The former gained $993 million in sales (or 5%), while the latter added $800 million in sales (or 2%). —Jim Gordon U.S. Wine Sales Winery Job Index MONTH May 2016 373 May 2015 351 12 MONTHS May 2016 276 May 2015 253 MONTHLY INDEX 9% Consumers Spend 1% More in May, 2% More During Recent 12 Months Source: winejobs.com winejobs.com Index 500 400 300 200 100 0 2016 2015 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 6% CONSUMER EXPENDITURES–ALL WINES $ Millions 2016 2015 Change % Change Domestic Table, Sparkling & Imported Bulk $36,604 $35,804 $800 2% Packaged Imports & All Other Wines $20,214 $19,222 $993 5% Total Traditional Wines $56,819 $55,026 $1,793 3% Cider $1,674 $1,561 $113 7% Total All Wines $58,493 $56,587 $1,906 3% Source: BW166, Wines Vines Analytics, sales of all wines on-premise and off-premise, 12 months through May 2016. METRICS 10 WINES&VINES July 2016 Off-Premise Sales MONTH May 2016 $647M May 2015 $614M 12 MONTHS May 2016 $8,637M May 2015 $8,142M MONTHLY SALES U.S. Wine Sales MONTH May 2016 $2,634M May 2015 $2,611M 12 MONTHS May 2016 $36,604M May 2015 $35,804M MONTHLY SALES 5% 6% 2% 1% Direct-to-Consumer Shipments MONTH May 2016 $183M May 2015 $141M 12 MONTHS May 2016 $2,111M May 2015 $1,896M MONTHLY SHIPMENTS 11% 30% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending May 31, 2016. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on and off premise. $ Millions $1,000 $800 $600 $400 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Source: Wines Vines Analytics/ShipCompliant $ Millions $350 $300 $250 $200 $150 $100 $50 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2016 2015 2016 2015 $ Billions $4 $3.5 $3 $2.5 $2 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2016 2015

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