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D A T A CENTER Wine Industry Data Center 2011 Domestic Wine Sales 09 $430 $400 $370 $340 $310 $280 2011 2010 2009 Jan Apr Source: Symphony IRI Group, Wines & Vines Symphony IRI reported that domestic wine sales at major food and drug stores grew 9% in July over the same period last year. Direct-to-Consumer (DtC) Shipments $180 $150 $120 $90 $60 $30 Up 6% from 2010 2009 2011 2010 2010 2009 Jul Up 9% from 2010 Oct Dec Wine's Economic Indicators Rose Before Stocks Crashed July data—gathered just before the stock market plunged during the second week of August— showed a strong wine economy in terms of sales and winery hir- ing activity. Retail domestic wine sales for the most recent four weeks grew at a rapid 9% pace over the same period last year, while direct-to-consumer ship- ments and the Wineryjobs.com Index also grew over last year. —J.G. DtC Market Share and Growth Value share 12 months through July 2011 Syrah/ Shiraz 5% Merlot 5% All Other 9% Zinfandel 6% Chardonnay 12% Jan Apr Source: Wines & Vines/ShipCompliant Model Shipments of DtC wines in July, slow due to warm seasonal weather, still beat July 2010 shipments by 6% in value. Winery Job Index 2010 2011 2009 200 160 120 80 40 0 Up 5% from 2010 2010 2011 2009 Growth in shipment value for 12 months ending July 2010 vs. July 2011 Merlot h18% Syrah/ Shiraz h13% Zinfandel h2% Chardonnay h11% Pinot Noir h8% Jan Source: Winejobs.com The Winejobs.com Index of hiring activity in the wine sector stayed 5% ahead of last year's pace for July. 10 Wines & Vines sePTeMBeR 2011 Apr Jul Oct Dec Cabernet Sauvignon continued to dominate varietal market share for domestic wines shipped direct to consumer (top) while all major varietals grew in sales value (below). All Other h15% Cabernet Sauvignon h29% Jul Oct Dec Pinot Noir 19% Cabernet Sauvignon 43% Winejobs.com Index $ Millions $ Millions