Issue link: http://winesandvines.uberflip.com/i/66137
D A T A CENTER Wine Industry Data Center 2011 Domestic Wine Sales $430 $400 $370 $340 $310 $280 Up 10% from 2010 2011 2010 2009 Jan Apr Source: Symphony IRI Group, Wines & Vines Sales at major food and drug stores shot up from April to May this year instead of div- ing down, as in the past two years. Direct-to-Consumer (DtC) Shipments 2011 2010 $180 $150 $120 $90 $60 $30 Jan 2009 2009 2011 2010 Up 17% from 2010 Jul Oct Dec 2009 2010 No Gloom in Sales Or Job Data Through May It was difficult to ignore the good news in off-premise sales, direct- to-consumer sales and winery hiring activity as May ended. The late-arriving Easter holiday gets some of the credit for 10% higher off-premise sales reported by Symphony IRI. Whether the holiday might also have boosted DtC sales remained unclear, but it was undeniable that a 17% gain over May 2010 last year was welcome news. A high level of winery job activity is expected in late spring, and the Winery Job Index bore that out with its best May in at least three years. —J.G. DtC Sparkling Wine Market Share By price segment 12 months through May 2011 0.3% 0.5% 7% Apr Source: Wines & Vines/ShipCompliant Model DtC shipments skyrocketed this May compared to May 2010. The sharp dip from April to May was seasonal and expected. Winery Job Index Source: Winejobs.com 2010 2011 200 160 120 80 40 0 Jan 2009 Up 20% from 2010 2010 2011 2009 Under $5 $5-$7.99 $8-$12.99 $13-$17.99 $18-$34.99 $35 Plus Source: Wines & Vines/ShipCompliant Model Apr Jul Oct Dec Hiring activity at wineries as measured by Winejobs.com warmed up from April to May and stayed well above the 2010 level. 10 Wines & Vines JULY 2011 WinesVinesDATA examined the market share of DtC shipments of domestic sparkling wine by price category to see how they compare with a graph based on off-premise sales as measured by SIRI (facing page.) Not surprisingly, people who went to the trouble of ordering direct paid more for their bubbly. The differences were so dramatic that it's difficult to find a family resemblance between the two pie charts. 49% Jul Oct Dec 30% 13% Winejobs.com Index $ Millions $ Millions