Issue link: http://winesandvines.uberflip.com/i/66137
JULY — SEVENTH ANNU AL TE CHNOL OG Y IS SUE Smartphones Invade Vineyards 26 COVER ST OR Y From monitoring weather to accessing irriga- tion records on the fly, mobile apps have start- ed a steady march that is likely to transform viticulture. By Paul Franson TECHNOLOGY Ridge Vineyards Introduces Wireless Water Sensing 30 Sensor network allows vineyard manager to save water and improve grapevine health. Review Possibilities for Point-of-Sale Software 34 Central Coast vintner opens up about how Flash Détente and Pulsair improve wines. WINE INDUSTRY DA TA CENTER DtC and Off-Premise Sales, Job Index and Flash Sites 10 Take a look at monthly trends, the sparkling wine market and six months of flash site data. NORTHWEST CENTRAL Major Gains in Winery 6 Wines & Vines JULY 2011 Numbers Since 2003 45 Survey of Midwest and mid-South shows in- state grape use down, grape prices slightly up. CALIFORNIA EAST COVERING NORTH AMERICA FEATURED IN THIS ISSUE REGIONS 50 Consider your winery's individual needs and budget to take business to the next level. Winemaker Interview: Adam LaZarre Talks Tech 38 38 26 DEPARTMENTS Contributors 4 Editor's Letter 8 High Tech Means Low Inter- vention. By Jim Gordon Feedback 9 Viewpoint Leaves Reader Flushed; "No Smoking Guns." News Headlines 14 Crop Loss Expected; Winery Sulfur; B.C. Winery Ferments Water; AVA in Coombsville?; Growers Blamed For Fish Kill; Santa Cruz Shake-Up. Plus News Bytes and Briefs. Product News 23 Latest Winery & Grower Offerings and Developments. Faces & Forums 24 Napa Auction Hits $100M. Inquiring Winemaker 50 Analyzing the DNA of Your Wine. By Tim Patterson Postmodern Winemaking 54 Pressing Matters: A Postmod- ern Tale. By Clark Smith Vineyard View 60 Biopesticides Come of Age. By Cliff Ohmart Advertisers' Index 65 Viewpoint 66 Washington's Strengths: Diver- sity and Value. By Marty Clubb WINE EAST IN WINES & VINES News from Eastern North America 42 Paradise Springs Winery Ex- pands; Maryland Wine Shipping.