Issue link: http://winesandvines.uberflip.com/i/66137
D A T A CENTER The Flash Report LEADING FLASH SITES COMPARED FOR MAY Flash Reseller Cinderella Wine Lot18 The Wine Spies Wine Woot 47 93 33 17 Wines Til Sold Out 151 WineShopper 36 $49.61 $48.89 $38.59 $28.38 $46.99 $46.57 Source: WinesVinesDATA, winesandvines.com/flash Average Offer Price by Flash Site, Dec. 2010-May 2011 $35 Cinderella Wine $30 $25 $20 $15 $10 Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper No. of May Average Winery Average Flash Average Offers Retail (750ml) Price (750ml) Discount $26.56 43% $30.39 37% $27.67 27% $17.56 36% $23.00 50% $26.60 41% Complete flash data available to subscribers: winesandvines.com/flash Six Months in, What Are Trends in Flash Sales? WinesVinesDATA in May recorded 685 offers by the wine flash sales sites that we have formally tracked each month since December 2010. The graphs below examine the leading sites' average offer prices and average discounts. Offer prices have varied widely within sites but do show trends when compared to other sites, while the average discounts easily set the sites apart. In addition to the six flash sites listed here as the leaders, we now also track several others that may be considered wine flash sites. Watch for more details about those in future reports. —J.G. Average Discount Rate by Flash Site 60% 50% 40% 30% 20% DJFMAM DJFMAM DJFMAM DJFMAM DJFMAM DJFMAM Source: WinesVinesDATA, winesandvines.com/flash Six leading flash sites Six months through May 2011 51% 44% 37% 42% 41% 27% Cinderella Wine Lot18 The Wine Spies Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF WILLAMETTE VALLEY, ORE., WINES OFFERED IN MAY Discount Winery/Brand Region/ Vineyard 27% Cristom Vineyards Inc. 33% Lachini Vineyards 33% Archery Summit Winery 38% Brooks Wines 43% Chehalem 45% Willakenzie Estate Inc. Source: WinesVinesDATA LEADING FLASH SITES Co. Name & URL Pageviews* Principals cinderellawine.com Lot18 Cinderella Wine lot18.com The Wine Spies thewinespies.com wine.woot.com Wine Woot Wines Til Sold Out winestilsoldout.com WineShopper wineshopper.com 973,323 Philip James Kevin Fortuna 17,993 Jason Seeber Brandon Stauber Willamette Valley 29% Willamette Valley Vineyards Willamette Valley 30% Argyle Winery Willamette Valley Willamette Valley Willamette Valley Willamette Valley Willamette Valley Willamette Valley 50% Soléna & Grand Cru Estates Willamette Valley 51% Willakenzie Estate Inc. Willamette Valley Varietal Pinot Noir Pinot Noir Vintage 2007 2008 Chardonnay 2006 Pinot Noir Pinot Noir Pinot Noir Pinot Noir Pinot Noir Pinot Noir Pinot Noir 2007 2007 2008 2007 2007 2007 2006 Winery Retail $41.00 $29.99 Wine Woot Wines Til Sold Out Shopper Wine- Flash Winery Size Flash Site Price In Cases 10,000 Lot18 $35.00 $24.99 130,000 Lot18 $16.99 $11.88 $45.00 $29.99 $48.00 $31.99 $39.99 $24.99 $70.00 $39.98 $54.99 $29.99 $47.99 $24.09 $54.99 $26.99 50,000 Cinderella Wine 5,400 Lot18 10,000 WineShopper 8,000 Last Call Wines 18,000 WineShopper 20,000 Last Call Wines 6,000 Wines Til Sold Out 20,000 Wine Spies Affiliation Headquarters Contact 52,538 Gary Vaynerchuk Wine Library Springfield, N.J. New York, N.Y. Santa Rosa, Calif. 320,399 David Studdert Wine Country Carrollton, George Studdert Connect Texas 255,376 Joe Arking Roger Wilco Pennsauken, (liquor store) N.J. 43,385 Rich Bergsund Wine.com Mike Osborn 12 Wines & Vines JULY 2011 Brandon Warnke Dini Rao dini@lot18.com Jason Seeber davids@winecountry connect.com thewinespies.com David Studdert agentred@ San Francisco, Kristin Balabanian Calif. Source: WinesVinesDATA, winesandvines.com/flash. *Source: Compete.com, April 2011 License New Jersey type 44 packaged goods store license. Relies on winery licenses. California type 17 beer and wine wholesaler/type 20 off-sale beer and wine. Relies on winery licenses. info@tillsoldout.com New Jersey type 32 plenary retail kbalabanian@wine.com and type 14 warehouse. Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. consumption with package privilege. from midnight EST until sold out. California type 20 retail Sells one wine at a time One new event per day, with one to five products. Offer Price by Monthly Average Average Discount