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D A T A CENTER Wine Industry Data Center 2011 Domestic Wine Sales $430 $400 $370 $340 $310 $280 Up 2% from 2010 2011 2010 2009 Jan Source: Symphony IRI Group Off-premise domestic table wine sales at major food and drug stores for the four-week pe- riod ending April 17 grew 2% over the previous year, according to check stand scan data. Direct-to-Consumer (DtC) Shipments $180 $150 $120 $90 $60 $30 2010 2011 2009 2010 Jan April DTC shipment growth over last year showed the biggest gain so far in 2011. Spring wine club shipments account for much of the spike in March and April. 2011 200 160 120 80 40 0 Winery Job Index Up 10% from 2010 2010 2011 2009 2010 2011 Jan Source: Winejobs.com Winejobs.com reported that winery hiring activity grew by 10% in April from a year ago. The index was more than twice as high as in April 2009. 14 Wines & Vines JUne 2011 2009 Apr Jul Oct Dec Apr Source: Wines & Vines/ShipCompliant Model 2009 Jul Oct Dec Up 10% from 2010 Source: Wines & Vines/ShipCompliant Model April 2009 April 2010 April 2011 $80 $75 $70 $65 $60 $55 $50 $45 $40 $35 $30 With 25 months of direct-to-consumer shipments data now collected by the Wines & Vines/ShipCompliant Shipment Model, monthly comparisons over three years are possible. The data show that average bottle prices of Cabernet Sauvignon have recov- ered well since April 2009, while Pinot Noir struggles with an average bottle price $5 be- low 2009 levels. For Cabernet Sauvignon, April 2011 sales were projected at 46,000 cases with a value of $43 million. For Pinot Noir, the numbers were 55,000 cases and $26 million. The model weighs millions of DtC transactions against exhaustive winery size numbers in WinesVinesDATA. Apr Jul 2010 2009 Oct Dec Upward Trend Continues for Winery Economic Indicators April marked seven out of eight months for positive change in all three wine industry economic indicators posted on this page. The lukewarm 2% growth in off- premise sales for the most recent four weeks was backed by a 52-week growth rate of 6%. DtC shipments beat the performance a year ago by the widest margin yet this year. The Winery Job Index beat last April by 10%, represent- ing expanding job opportunities. —J.G. DtC Price Trend by Varietal Average bottle price over three years through April 2011 Cabernet Sauvignon Pinot Noir $66 $63 $77 $44 $38 $39 Winejobs.com Index $ Millions $ Millions