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METRICS Wine Industry Metrics Domestic Wine Sales $450 Up $400 $350 $300 $250 Jan 2011 2012 2011 2012 2009 2010 Apr Source: Symphony IRI Group, Wines & Vines Domestic table wine sales increased 11% in the four weeks ending April 15 vs. the same pe- riod a year ago. The hot growth was fueled by Easter holiday sales including sparkling wine. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Down 4% from 2011 2010 2011 2012 2010 2009 Jan Apr Source: Wines & Vines/ShipCompliant Model 2 Dollar sales for DtC shipments dropped in April by 4% compared to April 2011, while volume rose 3%. The 12-month performance was still up by 12% in dollars. Winery Job Index 220 180 140 100 60 20 2011 2012 2012 Jan Source: Winejobs.com April winery hiring activity rose 12% higher than April 2011, reported Winejobs.com. Hospitality jobs were hottest, followed by winemaking and then sales. 10 Wines & Vines JUne 2012 Apr 2010 2009 2009 Up 12% from 2011 Jul Oct Dec 2011 Source: Wines & Vines/ShipCompliant Model 2009 $80 $75 $70 $65 $60 $55 $50 $45 $40 $35 $30 2010 Jul Oct Dec Prices for the two most popular varietals in DtC shipments from U.S. wineries are down so far this year. Pinot Noir and Cabernet Sauvignon both gave up their gains over the last two years, while still selling at prices much higher than their averages at retail stores. Cabernet stayed $27 higher per 750ml than Pinot Noir this year. Average bottle prices for all varietals decreased by 7% to $40.23 in the 12 months through April. The high- est average bottle price of $47.95 was reached in March 2010. 2011 2010 2009 2011 11% from 2011 2009 2010 Jul Oct Dec Wine Industry Metrics Slightly Mixed for April Off-premise sales and winery hiring activity grew by 11% and 12% re- spectively in April, but slightly low- er revenues for direct-to-consumer shipments muddled the overall economic picture. The numbers for off-premise sales reflected unusually large growth, and they were exag- gerated by the different dates when Easter was celebrated this year and in 2011. DtC shipments continued to grow in volume but dipped in value, indicating that average bottle prices were down. DtC Price Trend by Varietal Cabernet Sauvignon Pinot Noir $77 Average bottle price over four years through April 2012 —J.G. $66 $63 $64 $44 $38 $39 $37 2012 Winejobs.com Index $ Millions $ Millions