Issue link: http://winesandvines.uberflip.com/i/66128
METRICS The Flash Report FLASH SITES COMPARED FOR APRIL Flash Reseller No. of Domestic Average Flash April Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper 8 154 8 51 35 26 22 63 17 Price (750ml) $30.82 $23.85 $27.29 $32.56 $34.58 $25.09 $17.93 $19.64 $21.55 Average Pageviews* Discount 40% 42% 41% 36% 31% 28% 29% 52% 42% (000) 20 441 63 58 786 23 848 225 280 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, March 2012 Complete flash data available to subscribers: winesandvines.com/flash Three Sites Offer Majority of Wines Invino, Lot 18 and Wines Til Sold Out submitted the most wine in the flash world during the past 12 months, accounting for 63% of all domestic wine offers. Invino posted the most flash offers with 1,114, followed by WTSO's 791 and Lot 18's 767. Invino alone accounted for 26% of the 4,232 offers by the top nine flash sites monitored by WinesVinesDATA. Of the top three by total offers, WTSO had the highest average discount through the same period with 51%. Invino's average discount was 45%, and Lot 18's was 35%. In April, the total number of offers was 455, and the aver- age winery retail price was $77.01. The average flash price was $46.66, for an average discount of 43%. The highest average discount of 52% came from WTSO, which posted offers on 63 domestic wines with an average winery retail price of $41.99. —Andrew Adams Total Offers and Average Discount in a Year Total Offers 1,200 1,000 800 600 400 200 0 1,114 49% 45% 45% 555 34% 767 35% 319 100 Cinderella Wine Invino 119 Source: WinesVinesDATA, winesandvines.com/flash Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot FLASH DISCOUNTS FOR A SAMPLE OF CALIFORNIA ZINFANDEL OFFERED IN APRIL Discount Winery/Brand Region/ Vineyard 25% Starry Night Winery 29% Harvest Moon Winery 35% Vin de Manies Wines 36% Talty Vineyards & Winery 44% Ravenswood Winery 62% Maroon Wines Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 Wines & Vines JUne 2012 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Alexander Valley 30% J Rickards Winery & Vineyard Alexander Valley 32% Sausal Winery Alexander Valley Napa Valley Dry Creek Valley Sonoma Napa Valley Varietal Vintage Winery Retail Zinfandel 2008 $32.00 Russian River Valley Zinfandel 2009 $56.00 Zinfandel 2009 $23.50 Zinfandel 2008 $50.00 Zinfandel 2005 $28.00 Zinfandel 2006 $36.00 Zinfandel 2007 $69.99 Zinfandel 2007 $39.00 Wines Til Sold Out WineShopper 28% 231 236 32% 791 40% 51% Nine leading flash sites, domestic wine offers, 12 months through April 2012 Average Discount 60% 50% 40% 30% 20% Flash Winery Size Flash Site Price In Cases $24.00 $39.99 $16.50 $33.99 $18.33 $22.99 $38.99 $14.99 12,000 The Wine Spies 3,500 Wine Woot 3,000 Wine Woot 10,000 Last Call Wines 1,600 cellarthief.com 1,000 Lot18 950,000 Wines Til Sold Out 5,000 Wines Til Sold Out