Wines & Vines

April 2016 Oak Barrel Alternatives Issue

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C onsumer expenditures for domestic still and sparkling wine rose 3% in the 12 months through February, according to Wines Vines Analytics and BW166.com, which combines on- and off- premise figures including DtC sales. On-premise sales grew 9% in 12 months and off-premise less than 1%. In February alone, expenditures grew just 1% compared to a year ago. BW166 founder Jon Mora- marco said this appeared to reflect eco- nomic weakness. Key Indicators U.S. Wine Sales Complete data is available at winesandvines.com/metrics CONSUMER EXPENDITURES–ALL WINES Source: BW166.com, Wines Vines Analytcis, sales of all wines on-premise and off-premise, 12 months through February 2016 0 $10 $20 $30 $40 $50 $60 $ Billions Domestic Table and Sparkling & Imported Bulk Packaged Imports & All Other Wines Total Traditional Wines Cider n = 2016 n = 2015 METRICS 10 WINES&VINES April 2016 Winery Job Index MONTH February 2016 309 February 2015 275 12 MONTHS February 2016 274 February 2015 238 MONTHLY INDEX 12% 15% Off-Premise Sales MONTH February 2016 $673M February 2015 $649M 12 MONTHS February 2016 $8,560M February 2015 $8,027M MONTHLY SALES U.S. Wine Sales MONTH February 2016 $2,692M February 2015 $2,670M 12 MONTHS February 2016 $37,889M February 2015 $36,760M MONTHLY SALES 4% 1% 7% 3% Direct-to-Consumer Shipments MONTH February 2016 $175M February 2015 $132M 12 MONTHS February 2016 $2,020M February 2015 $1,823M MONTHLY SHIPMENTS 11% 32% Domestic Wine Sales Up 3% Source: , Wines Vines Analytics. Domestic table and sparkling wine sales in multiple-outlet and convenience stores, four weeks ending Feb. 21, 2016. Source: bw166.com, Wines Vines Analytics. Domestic table and sparkling wine sales on and off premise. Source: winejobs.com winejobs.com Index 500 400 300 200 100 0 2016 2015 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb $ Millions $1,000 $800 $600 $400 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Source: Wines Vines Analytics/ShipCompliant $ Millions $350 $300 $250 $200 $150 $100 $50 0 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2016 2015 2014 2015 2015 2014 2014 2015 2016 2015 $ Billions $4 $3.5 $3 $2.5 $2 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2014 2016 2015 2015

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