Issue link: http://winesandvines.uberflip.com/i/63937
D A T A CENTER Wine Industry Data Center Domestic Wine Sales $450 $400 $350 $300 $250 Jan 2011 2012 2011 2012 2009 2010 Apr Source: Symphony IRI Group, Wines & Vines Symphony IRI reported that domestic table wine sales increased 7% in March over the same four weeks in 2011. Sales were measured at major U.S. food and drug stores. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 5% from 2011 2010 2012 2011 2009 $30 Jan Apr Source: Wines & Vines/ShipCompliant Model DtC shipments hit their spring high in March with $182 million in sales. Spring wine club shipments and the diminished fear of freezing fueled the seasonal spike. Winery Job Index 012 220 180 140 100 60 20 2011 2012 2010 2009 2012 Jan Source: Winejobs.com Vineyard positions showed a predictable seasonal uptick for March at Winejobs.com, but the main component of hiring activity was in hospitality and sales jobs. 10 Wines & Vines MAY 2012 Apr Jul Oct Dec 2010 Up 18% from 2011 Jul Oct Dec $20 $10 $0 2011 <1,000 1,000- 4,999 5,000- Winery size by production in cases 49,999 499,999 Source: Wines & Vines/ShipCompliant Model 2009 Our latest data for DtC shipments by winery size show a steady inverse correla- tion between bottle price and winery size. In other words, the smaller the winery, the higher the price per bottle. The 12- month numbers ending March 2012 are displayed here alongside the March 2011 data, and indicate that the smallest and the largest wineries saw decreases in bottle price, while the middle tiers saw increases. The average bottle price for wineries making 1,000-4,999 cases grew by $6—from $38 to $44, or 16%. 2011 2010 2009 50,000- 500,000+ Up 7% from 2011 Jul 2009 2010 Oct Dec Store Sales and DtC Sales Up; Winery Hiring Way Up Both off-premise sales and direct-to-consumer shipments grew in solid single digits in March, while winery job activity outpaced March 2011 by 18%. The monthly job index was at its highest point in at least four years, but ironically the rate at which it increased in March was actually lower than the 12- month rate of 25%. The number of jobs posted in the hospitality and retail sector nearly doubled from the February count. DtC Bottle Price by Winery Size Average bottle price, 12 months through March 2011 and 2012 $60 2011 $50 $40 2012 —J.G. Winejobs.com Index $ Millions $ Millions