Issue link: http://winesandvines.uberflip.com/i/63937
CO VER S T OR Y the winemaker/sommelier feels the designs are a major contributor to his new winery's success. Currently his wines, including vinifera varietals, blends and ice wines priced be- tween $11 and $19 per bottle (ice wine is $24.99 for 375ml), are sold exclusively at his tasting room and boutique wine shop. From the outside, Lewis Station looks like a retro gas station, but its retail floor displays some 250 different wines from around the globe, arrayed with a somme- lier's attention to food pairing. Lewis employs a deep sense of local his- SignatureMobileBottlers_Dir10.qxp 11/30/09 4:09 PM Page 1 tory in his packaging. "Lake Mills has a lot of history, and each of our labels represents a part of that history," he said. Lewis staged an art contest to source the label images; thus, "Every label is a piece of local art," he said. "What is important for our labels and our wines is telling a story. We believe the labels and the history that's captured on our wines are a huge factor in our success." The single water-resistant front labels are printed by Lighting Labels. Other packaging materials are sourced from L.D. Carlson Co., including 750ml and 375ml bottles, sealed with natural cork and shrink-wrap capsules. Lewis tinkered around in the winery to piece together his own hand-bottling sys- tem. He mounted a portable plate filter to move from tank to tank and put his bottle filler and corker on a wheeled table to do the same. "Sometimes my family helps out, but sometimes I'm the only one doing it," he explained. Lewis is reconsidering Designed For the Most Discriminating Winemakers • Our Bottling Lines are Maintained to the Highest Standards • Pricing & Flexibility Options – Unmatched • Smooth & Efficient Production • 10 Trucks Proudly Serving CA – OR – WA • Clean & Sanitary – Lowest Oxygen Pickup • Our Staff is Friendly & Accomadating Customer Service is Our Highest Priority www.signaturebottlers.com to see our video brochure Email: david@signaturebottlers.com 888.268.8548 toll free Wines & Vines MAY 2012 39