Issue link: http://winesandvines.uberflip.com/i/63937
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR MARCH Flash Reseller No. of Domestic Average Flash March Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper 7 89 10 61 42 27 16 58 16 Price (750ml) $25.14 $24.22 $32.66 $34.09 $32.55 $27.21 $15.73 $21.77 $22.55 Average Pageviews* Discount 57% 46% 52% 33% 32% 27% 34% 51% 44% Flash Offers by Vintage 1,200 1,000 800 600 400 200 0 12 months through March 2012 Domestic Wines 1,038 896 780 824 386 262 177 and older -2004 1999 2000 2005 2006 2007 Source: WinesVinesDATA, winesandvines.com/flash 2008 2009 224 6 2010 2011 60% 50% 40% 30% 20% 10% 0% (000) 18 110 32 70 821 28 1,731 196 126 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Feb. 2012 Complete flash data available to subscribers: winesandvines.com/flash High number of flash offers for '07 vintage During the past 12 months, the highest number of flash offers came from 2007 vintage wines, according to WinesVinesDATA. Flash retailers posted more than 1,000 offers for 2007 wines, and the '08 and '09 vintages saw high offer counts as well. A look at average dis- count by vintage shows that the highest price cuts (more than 50%) were for wines 1999 and older, which averaged just above 50%. Relative newcomers to the flash party, CellarThief and Win- estyr have been offering more wines for sale in recent months. CellarThief posted 59 offers in March and 65 in February, far more than the 15 offers the site had in January. Winestyr posted a high of 37 offers in February and 23 in March. CellarThief posts three wines at different price points, and Winestyr offers coupons on direct-to-consumer sales. — Andrew Adams Average Flash Discounts by Vintage 51% 45% 44% 42% 37% 37% 12 months through March 2012 Domestic Wines 39% 37% 39% and older -2004 1999 2000 2005 2006 2007 Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF WASHINGTON WINES OFFERED IN MARCH Discount Winery/Brand Region/ Vineyard 28% Gilbert Cellars 29% Col Solare 30% Spring Valley Vineyard LLC Walla Walla 30% Canoe Ridge Vineyard 33% Airfield Estate Winery 34% Ash Hollow 43% Walla Walla Vintners 55% Magnificent Wine Co. Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 14 Wines & Vines MAY 2012 Varietal Columbia Valley Rose Columbia Valley Blend - Red Blend - Red Vintage Winery Retail 2008 2009 2010 2011 Flash Winery Size Flash Site Price In Cases 2011 $18.00 $13.00 2006 $69.99 $49.99 2008 $50.00 $35.00 Columbia Valley Cabernet Sauvignon 2007 $30.00 $21.00 Yakima Valley Blend - Red Walla Walla Walla Walla Columbia Valley Merlot 2009 $44.99 $29.99 Cabernet Sauvignon 2006 $38.00 $24.99 Cabernet Sauvignon 2008 $35.00 $19.99 7,000 Wine Woot 9,500 Last Call Wines 6,000 Last Bottle Wines 25,000 CellarThief 15,000 Last Call Wines 4,500 CellarThief 5,500 WineShopper 2007 $24.00 $10.92 680,000 CellarThief Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products.