Issue link: http://winesandvines.uberflip.com/i/63937
D A T A CENTER Cupcake Repeats as No. 1 Momentum Wine Barefoot is No. 2 in Top 30 growth brands ranked by Symphony IRI S an Rafael, Calif.—Cupcake Vineyards again ranked No. 1 in Symphony IRI's annual Top 30 Momentum Wine Brands. The California-based brand of table wines owned by The Wine Group earned the top spot based on 10 measures of sales performance. Cupcake contended against all other brands that sold at least 100,000 cases in 2011 in U.S. food and drug stores whose sales are tallied by SIRI, a Chicago-based market research firm. This year's No. 2 brand, Barefoot from E. & J. Gallo, moved up from the No. 3 position in 2011. Third and fourth place were awarded to two more Gallo brands, Apothic and Liberty Creek. TABLE WINE BRAND 1 Flipflop 2 Entwine 3 Simply Naked 4 Chill Out 5 Colby Red 6 Cutler Creek 7 Triada 8 Primal Roots Top 10 New Table Wine Brands of 2011 PRODUCER The Wine Group Wente Vineyards CA $13.2 CA $4.7 Constellation Wines CA $4.7 The Wine Group CA $2.7 Treasury Wine Estates CA $1.6 The Wine Group Evaki CA $1.6 AR $1.5 Constellation Wines CA $1.2 9 The Dreaming Tree Constellation Wines CA $1.0 10 Cul De Sac The Wine Group CA $1.0 DOLLAR SALES IN MILLIONS AVG. PRICE/ 750ML $6 $8 $9 $5 $10 $3 $5 $9 $13 $3 New brands are those that did not report any sales prior to Jan. 3, 2011. Rank based on sales in major U.S. food and drug stores, 52 weeks ending Jan. 1, 2012. price segments. Within any single price tier, the largest number of Momentum brands (10) came from the $8-$10.99 segment. Most of the Momentum brands experienced strong incremental sales growth, driven by higher levels of quality merchandising sup- port. Many brands also experienced healthy distribution gains. Average pricing for the majority of the top 30 brands was generally lower in 2011 compared to 2010. Finally, 2011 saw several newcomers to the top 30 list, including Apothic, 14 Hands, Fish Eye and The Naked Grape. —Jim Gordon Top 30 Momentum Table Wine Brands of 2011 TABLE WINE BRAND PRODUCER 1 Cupcake Vineyards 2 Barefoot 3 Apothic 4 Liberty Creek 5 14 Hands 6 Ménage À Trois 7 Rex Goliath The Wine Group E. & J. Gallo E. & J. Gallo E. & J. Gallo PRICE SEGMENT CA $8-$10.99 CA $5-$7.99 CA $8-$10.99 CA < $3.49 Ste. Michelle Estates WA $8-$10.99 Trinchero Constellation Wines 8 Gallo Family Vineyards E. & J. Gallo 9 La Crema 10 Bota 11 Fish Eye 12 Bogle Vineyards 13 The Naked Grape CA $8-$10.99 CA $5-$7.99 CA $3.50-$4.99 Jackson Family Wines CA $15-$19.99 Delicato Family The Wine Group Bogle Vineyards E. & J. Gallo CA box $3.50+ CA $5-$7.99 CA $8-$10.99 CA $5-$7.99 14 Columbia Crest Estate Ste. Michelle Estates WA $8-$10.99 15 Cavit Collection Washington state brand 14 Hands from Ste. Michelle Wine Estates placed fifth. California accounted for 24 of the 30 brands, while Washing- ton provided three (all from Ste. Michelle.) Contributing one brand each were: Italy, Cavit Collection; Australia, Yellow Tail; and Argentina, Alamos. SIRI chooses the Momentum brands solely by sales data, using volume and dollar sales totals, volume and dollar sales change, volume share in the price category and five other measures. The 106 brands that met the minimum sales of 100,000 cases were given points for their rankings in each measure, and SIRI totaled the points for each measure. The wine with the highest volume sales received 106 points, the lowest in volume sales received one point, and so on. The Top 30 Table Wine Momentum Brands accounted for 32% of table wine dollar sales and 33% of volume sales in U.S. food and drug stores where SIRI analyzes check stand scan data. The brands also represented 45% of net category dollar growth and 52% of net volume growth at the brand level. E. & J. Gallo owns seven of the 30 brands, and Constellation Wines U.S. and The Wine Group own three each. Exactly half (15) of the Momentum brands were from the $8+ segments, and the other half from the under-$8 and box-wine 12 Wines & Vines MAY 2012 16 Inglenook Vineyards 17 J Lohr 18 Alamos 19 Mark West Vineyards 20 Chateau St. Jean Palm Bay Imports The Wine Group J Lohr E. & J. Gallo Purple Wine Co IT $5-$7.99 CA < $3.49 CA $11-$14.99 AR $8-$10.99 CA $11-$14.99 Treasury Wine Estates CA $11-$14.99 21 Chateau Ste. Michelle Ste. Michelle Estates WA $8-$10.99 22 Woodbridge R Mondavi Constellation Wines 23 Sutter Home 24 Peter Vella 25 Vendange 26 Yellow Tail 27 Gnarly Head 28 CK Mondavi 29 Murphy Goode 30 Sterling Vintners CA $5-$7.99 Trinchero E. & J. Gallo CA $3.50-$4.99 CA box < $3.49 Constellation Wines U.S. CA box $3.50+ WJ Deutsch Delicato Family Charles Krug AU $5-$7.99 CA $8-$10.99 CA $5-$7.99 Jackson Family Wines CA $11-$14.99 Diageo Chateau & Estate CA $8-$10.99 Based on brands with >100,000 9-liter cases sold in major U.S. food and drug stores, 52 weeks ending Jan. 1, 2012.