Issue link: http://winesandvines.uberflip.com/i/629061
INNOVATION+QUALITY S I L V E R S P O N S O R S G O L D S P O N S O R S Innovation Keynote Chris O'Donnell, NIKE, Inc. Chris O'Donnell is a 27-year Nike Veteran. At Nike, Innovation is a core principal, and Chris has been involved with bringing multiple industry changing innovations to market. During his time working on Running Footwear he was instrumental in creation and development of Nike Free — a completely new segment of the Running Footwear business. In addition Chris was a key contributor to the strategic planning and implementation of the launch of Nike+ — the fi rst ever digital integration between Running Footwear, digital tracking, and music. Most recently, he has been actively involved in bringing Nike's newest Footwear innovation to market in Flyknit. Through all of this, Chris has developed a keen sense of the value of Innovation and the strategies needed to bring new ideas to market. He is currently the Vice President of Global Sales for Nike Running, based in Beaverton, Oregon. Two Ways to Experience Winemaking Trials 1. Sessions+Tastings In two sessions, there will be an opportunity to taste wines from barrel trials and yeast fermentation trials. 2. Exhibition Hall Tastings Wine Business Monthly selected some of the most interesting and current winemaking trials available to feature in the exhibit hall at IQ. Learn about the trials from the winemakers and taste the wines. Sessions+Speakers Achieving Barrel Consistency (Session+Tasting) A small number of cooperages have recently introduced barrels that guarantee the homogeneity of the tannins and chemical components in the barrel from one vintage to the next. SPEAKERS: Corey Beck, Francis Ford Coppola Winery; Dr. Marie- Laure Badet-Murat, Bordeaux; Jeffrey Stambor, Beaulieu Vineyard; Justin Seidenfeld, Rodney Strong Vineyards Vineyard Mapping Thanks to cost reductions delivered by new technology, vineyard maps can be made more frequently. Find out how NDVI and Infrared mapping can be used to increase quality in the vineyard. SPEAKERS: Dr. Mark Greenspan, Advanced Viticulture Research That Will Change the Way You Make Wine Hear directly from the researchers about their discoveries: • Effects of temperature on phenolic extraction in Cabernet Sauvignon • Which yeasts are present in the beginning, middle and end of a native yeast fermentation SPEAKERS: Curtis Phillips, Wine Business Monthly; David Block, UC Davis; Dan Durall, University of British Columbia; Sydney Morgan, Dan Durall's Ph.D. student Yeast Fermentation Trials (Session+Tasting) Which yeasts are actually present in a native fermentation? Results from a trial done in Oregon will be presented and will change the way winemakers think about yeast and fermentation. SPEAKERS: Jeff Maccario, ETS Laboratories; Ken Wright, Ken Wright Cellars; Ben Casteel, Bethel Heights Vineyard; Grant Coulter, Beaux Freres The Impact of Red Blotch on Wine Quality SPEAKERS: Celia Welch, Corra Wines; Jim Barbour, Barbour Vineyards; Alan Wei, Agri-Analysis; Kevin Sass, Halter Ranch Winery; Rebekah Wineburg, Quintessa For more information call 707-940-3920, or visit www.winebusinessIQ.com