Issue link: http://winesandvines.uberflip.com/i/629061
Flash Offers Drop for Second Month The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 14 WINES&VINES February 2016 2 015 came to a comparatively quiet finish for wine flash sales, as the total number of offers for domestic wines declined for the second consecutive month. While Invino and Last Bottle both held special sales drives in December, the total number of offers was still 9% less than the same time last year. During December 2014, the website Wired for Wine held a big sales push that resulted in 110 offers for domestic wines. The website posted only 11 offers in December 2015. Invino and Last Bottle Wines combined for 407 offers, which was more than half of all offers in Decem- ber, but that wasn't enough to push the total higher than last year. Invino's 294 offers was a high for the website in 2015. For the second year in a row, Plata Wine Partners had the most wines offered for sale by flash websites. The share of private-label wines being sold through flash websites continues to grow. Lot 18 offered 442 wines in 2015, and 223 of those were private labels produced for the company. —Andrew Adams FLASH SITES COMPARED FOR DECEMBER Flash Reseller No. of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 6 $21.74 40% 21,000 Invino 294 $26.15 41% 266,000 Last Bottle Wines 113 $50.59 44% 1,247,000 Last Call Wines 75 $23.84 49% 12,000 Lot18 42 $43.04 29% 545,000 The Wine Spies 32 $27.31 34% 10,000 Wine Woot 56 $29.32 50% 1,670,000 WineAccess 14 $48.23 28% 336,000 Wines Til Sold Out 49 $21.75 56% 942,000 WineShopper 14 $17.22 40% 96,000 Source: Wines Vines Analytics, winesandvines.com/flash. Domestic wine offers only. *Source: Desktop pageviews from Compete.com, December 2015. Flash Reseller Offers MONTH December 2015 768 December 2014 844 12 MONTHS December 2015 6,655 December 2014 6,234 -9% 7% For more inFormation, contact atP GrouP / Stölzle GlaSSware at (707) 836-6840 or email Stölzle@atPGrouP.com Stölzle for $2.40* . Decorated. ( Yes, decorated. ) atpgroup atpgroup Stölzle Weinland Stölzle Universal $2.40 per glass for any Stölzle Weinland or Universal range glassware with a screen~printed decoration. But, there are rules. A minimum order of 192 pieces is required and the offer ends March 31, 2016. *$2.40 Price iS For SinGle Placement anD SinGle StocK color Screen-Print Decoration. Set uP anD new artworK FeeS waiVeD For all new cuStomerS. thiS excluSiVe atP GrouP Promotion aPPlieS only to the weinlanD anD uniVerSal ranGe oF GlaSSware. For Plain weinlanD anD uniVerSal GlaSSware, contact uS. aDDitional DiScountS may aPPly.