DATA CENTER
Wine Industry Data Center
DtC Shipments Grow
31% Over October 2010
The spike in DtC shipments stands
out as the most dramatic news in
the Wine Industry Data Center this
month. A 31% gain in the value of
October DtC shipments over last
October is impressive, but since last
year’s results were already up by the
same 31 points over October 2009,
the newest numbers are even more
positive. Domestic wine sales at retail
stores continued to grow at a very
healthy pace of 8% during the most
recent four-week period, according
to Symphony IRI. Winery job activity
grew 10% over last year, too,
despite the normal seasonal decline.
—J.G.
