Issue link: http://winesandvines.uberflip.com/i/60007
WineEast considering entering the wine business, he will discuss which should be started first, the vineyard or the winery, and why. Newcomers starting a winery will benefit from information and advice given from some of the top authorities in the East. In addition to Dr. White's discussion of economics, another session of importance to newcomers will be the talk about winery sanitation conducted by Tom Payette and John McClain, president of McClain Ozone Inc. A wider range of topics related to successfully starting wineries will be given in a roundtable workshop offered by Richard Carey and Tom Payette together with Brian Roeder, whose Barrel Oak Winery in Vir- ginia became a successful destination winery in less than four years. (See "Community- Based Direct Marketing in Wines & Vines' January 2012 issue.) In that time period, Bar- rel Oak Winery has had $6 million in sales and regularly has as many as 1,000 guests per day. On March 9, Mark Chien and Joe Fiola will present an all-day new grapegrower workshop (for which there will be an additional charge). Two marketing sessions will be of special interest. Ohio Wine Producers Association executive director Donniella Winchell and Derek Whittington of Tassel Ridge Winery in Iowa will present a program to discuss effective social media networking. Not only is it neces- sary to decide which vehicles work for a given business, there is an ever-expanding number of platforms Joe Fiola in cyberspace as well as the question of finding time to commit to an effective program. Whittington will participate in a second session about wine clubs with Patty Held of Missouri-based Patty Held Winery Consulting and Theresa Dorr, president and CEO of Active Club Management as well as the Wine Club Boot Camp. Attendees will be presented with new ideas to take back to their wineries, and open discussion with the audience will ensure that everyone's ques- tions and challenges can be addressed. Linda Jones McKee, editor of the Wine East section in Wines & Vines magazine and presi- When You Require A Consistent Supply GRAPE SOURCING: WINERY SUPPLY: TRANSPORTATION: By variety, appellation or specification All equipment and supplies for all phases of winemaking Logistical network operating daily from coast to coast Education dent of Tamanend Winery in Lancaster, Pa., will summarize the Wine Market Council An- nual Report on The American Wine Consumer in 2012. This report is taken from consumer focus groups around the country and tracks such important metrics as frequency of wine consumption, frequency and dollar value of consumption patterns by gender and age, and the popularity of regional wine. The program will open Wednesday with a plenary session, Winegrowing and the Inter- net, presented by Tom Payette, a hands-on and analytical wine consultant from Virginia who has had 27 years of experience serving clients in the East. His insights regarding whether to use the Internet to obtain wine- making knowledge should be a fitting start to the sessions that follow. A raffle will benefit the scholarship fund of the Eastern Section of the American Society for Enology and Viticulture. The Eastern Section annually awards scholarships to students pursuing undergraduate or graduate degrees in enology or viticulture, and 50% of proceeds from the raffle will benefit the ASEV-ES scholarship fund. WE Your Source For Quality Products including: fresh grapes, juice and bulk wine 101 Reserve Road * Hartford, CT 06114 * 877-812-1137 * Sales@JuiceGrape.com 74 Wines & Vines FeBRUARY 2012 Mention this code: WV12BG to receive 10% OFF entire order!