Wines & Vines

March 2012 Vineyard Equipment & Technology Issue

Issue link: http://winesandvines.uberflip.com/i/59998

Contents of this Issue

Navigation

Page 9 of 83

D A T A CENTER Wine Industry Data Center Domestic Wine Sales $450 $400 2012 $350 $300 $250 2011 2009 2010 Up 6% from 2011 Jan Apr Source: Symphony IRI Group, Wines & Vines Domestic table wine sales rose for the fourth January in a row. Dollar sales at major food and drug stores grew by 6% compared to January 2011. Direct-to-Consumer (DtC) Shipments $210 $180 $150 $120 $90 $60 $30 Up 3% from 2011 2010 2012 2009 $40-$59 15% Jan Apr Source: Wines & Vines/ShipCompliant Model DtC shipments from U.S. wineries in January grew 3% over the previous year, reaching $66 million, according to the Wines & Vines/ShipCompliant Model. Winery Job Index 200 160 120 80 40 0 2012 Up 53% from 2011 2011 2010 $40-$59 18% 2009 $20-$39 29% Jan Source: Winejobs.com What a difference a year makes! Winery job activity spiked dramatically in January, reflecting wineries' plans to hire more people as sales continue to grow. 10 Wines & Vines MARCH 2012 Apr Jul Oct Dec Wines priced from $20-$39 per bottle took the biggest share in both dollars and volume among five price tiers of wines sold via DtC shipments. The most expensive tier grabbed nearly as much dollar share, however. Data for 12 months through January. Source: Wines & Vines/ ShipCompliant Model $60-$79 13% DOLLAR VALUE >$80 28% <$20 11% Jul Oct Dec $20-$39 39% 2011 Jul Oct Dec Winery Job Index up 53% As Vintners Hear Good News Lots of good news reached the wine industry in January, as speakers at the Unified Wine & Grape Sympo- sium reported low bulk wine inven- tories and high demand, confirmed that the U.S. is still the No. 1 wine market in the world and hailed increased exports. It may not be a coincidence that winery hiring activ- ity as measured by Winejobs.com started the year much higher than the past three. Retail sales in major food and drug stores and direct-to- consumer shipments both kept up their recent growth streaks, too, growing 6% and 3%, respectively. 2009 2010 —J.G. DtC Share by Bottle Price VOLUME $60-$79 7% >$80 9% <$20 31% 2011 2 Winejobs.com Index $ Millions $ Millions

Articles in this issue

Links on this page

Archives of this issue

view archives of Wines & Vines - March 2012 Vineyard Equipment & Technology Issue