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MARCH — VINEYARD EQUIPMENT & TECHNOLOGY ISSUE COVER ST OR Y Setting Your Sight On the Right Site 28 Blair Vineyards in southeastern Pennsylvania meets the challenges of Eastern winegrowing. The winery is focused on estate Pinot Noir and employs a gentle winemaking style using gravity. GRAPE GROWING Making the Switch 34 How much does mechanical harvesting cost, and how do you know it's right for your vines? New Vineyard Products 40 P A CKA GING Retailers Talk Packaging 42 How to attract high-end shoppers with an elegant look and outstanding wine. WINEMAKING Mixing Tanks With Air 46 Ed Sbragia on Barrels 48 Put to the test in a working cellar, the European Glidetech slides and cleans more easily. 6 Wines & Vines MARCH 2012 Overview of the Expo 70 Hose Tested in Cellar 76 Winemakers use Pulsair technology for cap management and mixing wine blends. Former Beringer winemaster discusses barrels and why he decided to stick with Nevers wood. NORTHWEST CENTRAL This special section details everything you need to know about the Eastern Winery Exposition. CALIFORNIA EAST COVERING NORTH AMERICA REGIONS FEATURED IN THIS ISSUE A bevy of new products will help you at every stage of the winegrape-growing process. 34 42 DEPARTMENTS Contributors 4 Editor's Letter 8 Who Gets Credit for Riper Wines? By Jim Gordon Wine Industry Data Center 10 Winery Job Index Up 53%; Wine Sales Up in January; Flash Sites Ranked by Discount. News Headlines 14 PlumpJack Expands Holdings; California Crop Levels Down; Experts Say Outlook Posi- tive for Industry; Symposium Opens With Climate Focus; When Grapevines Won't Die; Winery Numbers Grow; Branding in a Growing Wine Market. Plus News Briefs. Faces & Forums 26 Annual Meeting in Washington. Inquiring Winemaker 50 Quality Measurement Inches Forward. By Tim Patterson Postmodern Winemaking 56 Sulfur Dioxide Basics Revis- ited. By Clark Smith 46 Vineyard View 63 PD Prevention Succeeding. By Cliff Ohmart Calendar 80 Advertisers' Index 81 Viewpoint 82 Imagining No TTB. By W. Blake Gray WINE EAST IN WINES & VINES News from Eastern North America 67 Virginia Impact Doubles; N.J. Lets in Most Wineries.