Issue link: http://winesandvines.uberflip.com/i/59998
D A T A CENTER The Flash Report FLASH SITES COMPARED FOR JANUARY Flash Reseller No. of January Average Flash Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 Wine Spies Wine Woot WineShopper 41 118 30 149 113 32 27 Wines Til Sold Out 154 42 Price (750ml) $21.71 $20.72 $37.67 $23.98 $29.35 $25.93 $22.05 $24.63 $19.17 Average Pageviews* Discount 43% 47% 51% 37% 30% 29% 31% 51% 38% (000) 11 225 6 71 766 29 612 204 104 Source: WinesVinesDATA, winesandvines.com/flash *Source: Compete.com, Jan. 2012 Complete flash data available to subscribers: winesandvines.com/flash Flash sites ranked by average discount WinesVinesDATA reviewed the flash data from August through January and found that Last Bottle Wines offered the largest average discount of 48%, or $31.58. The site chose higher priced wines for its flash sales during the same period, meaning it offered the biggest deals on the most expensive wines. Despite the large discounts, Last Bottle Wines, which sells one wine until it's sold out, still sold wine at the most expensive average flash price of $34.43. WineShopper posted the lowest flash price of $21.29 and an average discount of 39%. The cheapest wine by average retail price, $32.37, could be found on Wine Woot, which offered an average discount of 31%. In total, the nine major flash sites made 706 offers from 572 unique wineries in January. Wines Til Sold Out had the most offers with 154, followed by Last Call Wines' 149 and Invino with 118. —Andrew Adams Flash Price $70 $60 $50 $40 $30 $20 $10 $0 $51 $46 44% 45% $28 $24 $34 Discount Amount $66 48% $40 37% $25 Average Flash Discount and Retail Price Retail Price $48 31% $33 Nine leading flash sites, August 2011-January 2012 $53 $40 29% $28 51% $32 31% $22 $26 $36 $21 39% Cinderella Wine Invino Last Bottle Wines Last Call Wines Source: WinesVinesDATA, winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF CENTRAL COAST WINES OFFERED IN JANUARY Discount Winery/Brand Region/ Vineyard 2% McClean Vineyards 22% LaZarre Wines 31% Thorne Wine 42% Qupé 46% Turchi 50% David Bruce Winery Paso Robles Central Coast Santa Rita Hills Santa Maria Valley Santa Barbara Santa Cruz 51% Andrew Murray Vineyards Santa Ynez 57% Clos Lachance Winery Source: WinesVinesDATA LEADING FLASH SITES Company Name URL Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper cinderellawine.com invino.com lastbottlewines.com lastcallwines.com lot18.com thewinespies.com wine.woot.com winestilsoldout.com wineshopper.com 12 Wines & Vines MARCH 2012 Principals Gary Vaynerchuk Tony and Danielle Westfall Cory Wagner Merchants (BP Wine) Michael Rockower Philip James, Kevin Fortuna Jason Seeber, Brandon Stauber David and George Studdert Joe Arking Source: WinesVinesDATA, winesandvines.com/flash Affiliation Wine Library Good Company Wines Blicker Pierce Wagner Wine Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. Amazon Roger Wilco (liquor store) Rich Bergsund, Mike Osborn Wine.com One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products. Central Coast Varietal Syrah Pinot Noir Pinot Noir Syrah Pinot Noir Pinot Noir Syrah Cabernet Sauvignon Vintage 2003 2009 2008 2006 2009 2006 2006 2007 Winery Retail Flash Winery Size Flash Site Price In Cases $25.47 $24.99 $32.00 $25.00 $36.00 $24.99 $49.99 $28.99 $35.00 $18.99 $49.99 $24.99 $46.99 $23.02 $35.00 $14.99 8,000 Wine Woot 1,000 Wine Spies 500 WineShopper 36,000 Last Call Wines 5,000 Lot18 30,000 Wines Til Sold Out 9,000 Cinderella Wine 60,000 Wines Til Sold Out Lot18 Wine Spies Wine Woot Wines Til Sold Out WineShopper