Wines & Vines

October 2015 Bottles and Labels Issue

Issue link: http://winesandvines.uberflip.com/i/573907

Contents of this Issue

Navigation

Page 13 of 83

Flash Offers Up 5%, Several Pricey Wines Offered in August The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 14 WINES&VINES October 2015 QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS T otal flash offers increased 5% in August compared to the same month in 2014, in part due to a high amount of offers from Last Bottle Wines, Lot 18 and Invino. Many of Last Bottle Wines' offers in August were for pricier bottles, which pushed the web- site's average flash price to $137 per 750ml bottle equivalent. Many of those high-priced wines were Cab- ernet Sauvignons, and this month Wines Vines Analytics focused on the varietal. In the past 12 months through August, flash sites made 1,627 Cabernet Sauvignon offers, which is 25% of all offers in that period. Napa County accounted for 53% of all Cab- ernet offers in the past 12 months, but that's down about 3% from the previous year. The number of Washington state Cabernet Sauvi- gnons offered by flash websites increased from 90 to 108. Offers for Cabernets from Sonoma County and other parts of California stayed about the same compared to last year. Half of all the Cabernet Sauvignons offered by the reseller websites in the past 12 months had flash prices of less than $40, with wines with flash prices of $19.99 and less accounting for slightly more than half of these offers. —Andrew Adams FLASH SITES COMPARED FOR AUGUST Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 8 $24.04 33% 15,000 Invino 100 $22.42 44% 191,000 Last Bottle Wines 99 $137.17 41% 511,000 Last Call Wines 88 $26.61 51% 9,000 Lot18 60 $20.51 29% 234,000 The Wine Spies 58 $26.74 33% 14,000 Wine Woot 69 $12.33 49% 1,409,000 Wines Til Sold Out 52 $19.35 55% 373,000 WineShopper 13 $15.68 34% 75,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Compete.com, August 2015. Domestic wine offers only. Flash Reseller Offers MONTH Aug. 2015 630 Aug. 2014 601 12 MONTHS August 2015 6,500 August 2014 6,310 5% 3%

Articles in this issue

Links on this page

Archives of this issue

view archives of Wines & Vines - October 2015 Bottles and Labels Issue