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26 WINES&VINES September 2015 WINE INDUSTRY NEWS CALIFORNIA Goodmanson joins Bouchaine Erik Goodmanson is the new assistant winemaker at Bouchaine Vineyards in the Carneros AVA. Good- manson began his career in winemaking in 2007, working with Robert Sin- skey Vineyards' vineyard manager Debby Zygiel- baum before joining Staglin Family Vineyards, where he became assistant wine- maker in 2014. Eberle Winery hires new winemaker Eberle Winery of Paso Robles announced that Chris Eberle (no relation to founders Gary and Marcy Eberle) is the winery's new winemaker. Eberle was the winery's assistant winemaker from 2006 to 2009 and most recently was assistant winemaker at Howard Park Wines in Australia. Nick Compton, who has worked at the winery for two years, has been promoted to the post of assistant winemaker. Paul Hobbs hires COO Paul Hobbs Wines of Se- bastopol appointed Rick Bonitati to the post of chief operating officer. Bonitati will assist in the oversight, development and growth of all Paul Hobbs compa- nies including Paul Hobbs Winery, CrossBarn Winery, Paul Hobbs Imports, Viña Cobos, Crocus and other projects. Before joining Paul Hobbs, Bonitati was the president of von Mandl Family Estates, a collection of wineries and vineyards in the Okanagan Valley of British Columbia. Bonitati also worked for more than 20 years with Jackson Family Wines in a variety of roles. New winemaker at Peachy Canyon Robert Henson is the new winemaker at Peachy Can- yon Winery in Paso Robles. Before joining Peachy Canyon, Henson oversaw winemaking for Rob Mur- ray Vineyards. He has also worked at Michaud Winery in Saratoga. Brain new winemaker at Fresno State Matt Brain is the new winemaker and winemak- ing lecturer at California State University, Fresno. Brain, who is the co- owner of his own brand, Baker & Brain Wines, previously held the wine- making lecturer position at California Polytechnic University in San Luis Obispo. Brain has served as an enologist technical representative for Laffort USA, winemaker at Edna Valley Vineyard and Ju- niper Canyon and cellar master at Tolosa Winery and Courtside Cellars. He earned a bachelor's degree in plant physiology from Sam Houston State University in 2000 and a master's degree in biologi- cal control and fungal pa- thology in 2002. Brain also completed the University of California, Davis, wine and viticulture distance- learning program in 2010. Biagi consulting for Amici Anthony "Tony" Biagi is working as consulting winemaker for Amici Cel- lars in Calistoga. Biagi has previously worked in winemaking at Duckhorn Vineyards, Paraduxx Win- ery, Neal Family Vineyards, Plumjack Winery and Cade Winery. At Amici, Biagi will be working with winemaker Bobby Donnell. Biagi is also currently the wine- Regional News Chris Eberle (left) and Nick Compton w i n e s a n d v i n e s . c o m MARKET DATA AND ANALYSIS Wineries DtC Shipments Off-Premise Sales Flash Sales Flash Sales Offers Climb Higher in November The Flash Report Complete flash data is available at winesandvines.com/flash FLASH DISCOUNTS FOR A SAMPLE OF PACIFIC NORTHWEST WINES OFFERED IN NOVEMBER Discount Winery/Brand Region State Varietal Vintage Winery Retail Flash Price Winery Size in Cases Flash Site 18% Long Shadows Vintners Columbia Valley WA Merlot 2012 $62.99 $51.65 30,000 Underground Cellar 38% Northstar Columbia Valley WA Merlot 2009 $40.00 $24.99 30,000 WineShopper 40% Eyrie Vineyards Willamette Valley OR Pinot Gris 2012 $49.99 $29.99 10,000 Last Call Wines 40% Sokol Blosser Winery Dundee Hills OR Pinot Noir 2012 $53.75 $32.50 70,000 Rue La La 44% Goose Ridge Estate Vineyard and Winery Columbia Valley WA Merlot 2008 $36.00 $20.00 300,000 Wine Woot 50% Naked Winery Rogue Valley OR Muscat 2013 $30.00 $15.00 19,000 Wine Woot 58% Emerson Vineyards Willamette Valley OR Pinot Noir 2010 $39.99 $16.99 3,500 Last Call Wines 64% Precept Wine Brands/Primarius Willamette Valley WA Pinot Noir 2012 $50.00 $17.99 680,000 Wines Til Sold Out METRICS 14 WINES&VINES January 2015 T he total number of off ers for domestic wines in November was 4% higher than a year ago, bringing to an end a two- month trend of slightly lower off er totals. Flash websites made a total of 576 off ers and were led by Last Call Wines, which had 113. Wired for Wine, which averages 35 off ers per month held a special event that resulted in 106 off ers for domestic wine and also helped drive the monthly total higher. In 2012 and 2013, the total number of offers in November and December were higher than in previous months of those years. December 2013's total of 722 offers was the highest of that year and has been unsurpassed in 2014. During the past 12 months ending in November 2014, the total offers per month also spiked in May (610 offers), August (601) and November (578). Each of these month's totals were either 100 offers higher than the 12-month average of 500 or close to that level. A higher number of offers by Invino pushed the total higher in three of those months. In November, Invino had just 67 offers, and the higher total can be attributed to Wired for Wine and Last Call Wines. By wine type, the breakdown of offers has stayed relatively the same since Wines Vines Analytics first started tracking flash offers. Cab- ernet Sauvignon is the most popular followed by Pinot Noir. Chardonnay and red blends have occasionally switched the third place position but always remain well ahead of Zinfandel and other varietal wines. In the "all other" category Sau- vignon Blanc accounted for 112 of the 664 offers followed by Petite Sirah's 77. While white Zin- fandel may still account for a sizeable share of off-premise retail shelves, flash sites made only one offer for the wine type in the past 12 months. —Andrew Adams FLASH SITES COMPARED FOR NOVEMBER Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 13 $40.17 28% 35,000 Invino 67 $25.39 40% 234,000 Last Bottle Wines 22 $25.36 40% 258,000 Last Call Wines 113 $22.26 48% 9,000 Lot18 42 $19.75 34% 654,000 The Wine Spies 35 $27.20 32% 43,000 Wine Woot 53 $18.48 45% 854,000 Wines Til Sold Out 55 $21.72 50% 862,000 WineShopper 23 $18.42 41% 68,000 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, November 2014 TOTAL FLASH OFFERS BY MONTH TOTAL DOMESTIC FLASH OFFERS BY VARIETAL Source: Wines Vines Analytics, winesandvines.com/fl ash 20 leading Flash sites, 12 months ending Nov. 2014 Source: Wines Vines Analytics, winesandvines.com/fl ash 1,500 1,200 900 600 300 0 Cabernet Pinot Char- Red Zin- Sauvignon Syrah Merlot All Sauvignon Noir donnay Blends fandel Blanc Others 800 700 600 500 400 300 Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov 491 1,481 1,203 818 764 298 200 193 664 2014 Complete flash data is available winesandvines.com/flash varietal wines. In the "all other" category Sau- Page views* 35,000 234,000 258,000 9,000 654,000 43,000 854,000 862,000 68,000 WINES VINES ANALYTICS Market Research for Wineries and Suppliers