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Special Event Boosts July Offers The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 14 WINES&VINES September 2015 T otal flash offers in July jumped 19% over last year in large part because of a special Fourth of July offer promotion by Invino. The website, which regularly has the most offers per month, posted 143 offers for wines from 107 unique wineries in July. The average flash price for those wines was $19. Last Call Wines had the second highest number of offers at 93. Cabernet Sauvignon remains the undis- puted king of the flash market, accounting for 25% of all offers in the past 12 months ending July 2015. The number of offers for Cab grew 14% over the same period in 2014, and the average flash price also increased by 14%. Red blends/Meritage wines are also quite popular with flash resellers. The wine type overtook Chardonnay for the third highest number of offers at 905. Red blend offers grew by 20% from 751, while the number of Char- donnay offers fell from 813 to 782. Pinot Noir, which had the second highest number of offers, grew from 1,126 to 1,265. The varietal's share of total offers increased to 19.5%, and the average flash price increased by about 50 cents from the previous year. —Andrew Adams FLASH SITES COMPARED FOR JULY Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 24 $25.05 35% 12,000 Invino 143 $19.36 43% 171,000 Last Bottle Wines 15 $28.47 49% 173,000 Last Call Wines 93 $24.33 50% 10,000 Lot18 52 $19.92 33% 266,000 The Wine Spies 47 $26.69 34% 12,000 Wine Woot 36 $16.31 47% 1,557,000 Wines Til Sold Out 79 $20.13 54% 656,000 WineShopper 22 $16.76 35% 51,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Compete.com, July 2015. Domestic wine offers only. Flash Reseller Offers MONTH July 2015 573 July 2014 483 12 MONTHS July 2015 6,471 July 2014 6,073 19% 7%