METRICS
July 2015 WINES&VINES 13
FLASH DISCOUNTS FOR A SAMPLE OF NAPA COUNTY WINES OFFERED IN MAY
Discount Winery Wine Type Vintage
Winery
Retail
Flash
Price
Winery Size
in Cases Flash Reseller
13% Pahlmeyer Winery Cabernet Sauvignon 2011 $75.00 $64.99 15,000 Wine Spies
16% Burgess Cellars Merlot 2011 $32.00 $26.99 20,000 VinFormant
27% Hall Wines Cabernet Sauvignon 2012 $55.00 $39.99 100,000 Invino
33% Opus One Red Blend 2011 $299.99 $199.99 25,000 Last Call Wines
35% Yao Family Wines Cabernet Sauvignon 2009 $115.00 $74.99 12,000 Wine Spies
49% Buccella Cabernet Sauvignon 2011 $175.00 $89.00 500 Last Bottle Wines
54% Beaulieu Vineyard Red Blend 2011 $65.00 $29.99 1,100,000 Wines Til Sold Out
60% St. Supéry Estate Vineyards & Winery Cabernet Sauvignon 2012 $50.00 $19.99 120,000 Wines Til Sold Out
Source: Wines Vines Analytics, winesandvines.com/flash. 12 months through May 2015. Only includes offers for domestic wines.
NAPA COUNTY FLASH OFFERS BY VARIETAL
Number
of
Flash
Offers
1,000
800
600
400
200
0
Cabernet
Sauvignon
Red
Blends
Pinot Noir Other
Reds
Chardonnay Sauvignon
Blanc
Other
Whites
NAPA COUNTY FLASH OFFERS BY PRICE
Number
of
Flash
Offers
600
500
400
300
200
100
0
<$15 $15-$19.99 $20-$29.99 $30-$39.99 $40-$49.99 $50+
