Wines & Vines

April 2015 Oak Barrel Alternatives Issue

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METRICS April 2015 WINES&VINES 13 BY BOTTLE PRICE Winery Average Bottle Price No. of U.S. Wineries Those Offering Flash % Offering Flash $50+ 759 205 27% $30-$49.99 1,743 456 26% $20-$29.99 2,702 280 10% < $19.99 3,083 118 4% All Wineries 8,287 1,059 13% BY STATE/REGION State/Region No. of U.S. Wineries Those Offering Flash % Offering Flash CA-North Coast 2,031 640 32% CA-Central Coast 766 124 16% CA-Other 1,116 82 7% Oregon 632 55 9% Washington 704 60 9% Other U.S. 3,038 98 3% Total U.S. 8,287 1,059 13% FLASH DISCOUNTS FOR A SAMPLE OF CALIFORNIA RHONE VARIETAL WINES OFFERED IN FEBRUARY Discount Winery Region Varietal Vintage Winery Retail Flash Price Winery Size in Cases Flash Reseller 30% Andrew Murray Vineyards Central Coast Syrah 2013 $20.00 $13.99 8,000 WineShopper 33% Rosenblum Cellars Napa Valley Syrah 2007 $45.00 $29.99 250,000 Invino 35% Peirano Estate Vineyards Lodi Viognier 2012 $20.00 $12.99 65,000 Vitis 38% River Run Vintners Santa Cruz Viognier 2010 $16.00 $9.99 3,000 Invino 38% Jemrose Bennett Valley Grenache 2010 $40.00 $25.00 1,400 Last Bottle Wines 46% Zaca Mesa Winery Santa Ynez Valley Syrah 2010 $34.99 $18.99 35,000 Last Call Wines 48% Wellington Vineyards Sonoma Roussanne 2012 $31.25 $16.25 8,000 Wine Woot 49% White Oak Vineyards & Winery Napa Valley Syrah 2008 $29.25 $15.00 24,000 Wine Woot BY CASE PRODUCTION Winery Size No. of U.S. Wineries Those Offering Flash % Offering Flash 500,000+ 58 41 71% 50,000-499,999 254 138 54% 5,000-49,999 1,480 423 29% 1,000-4,999 3,465 287 8% < 1,000 3,030 170 6% All Wineries 8,287 1,059 13% Source: Wines Vines Analytics, winesandvines.com/flash. 12 months through February 2015. U.S. WINERIES SELLING WINE THROUGH FLASH WEBSITES

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