Issue link: http://winesandvines.uberflip.com/i/480754
Flash Offers Surge in February The Flash Report Complete flash data is available at winesandvines.com/flash METRICS 12 WINES&VINES April 2015 QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS A fter a slow start in January, flash offers for domestic wines shot up by more than 30% in February, as the website Invino posted 182 offers. Invino, which often has the highest monthly total for offers, ac- counted for 34% of the 533 total flash offers for domestic wines in February. Nearly all of Invino's domestic wine offers that month were from wineries in California, and of those most were in Sonoma or Napa counties. Wineries from these two counties— and the rest of the North Coast region, includ- ing Mendocino and Lake counties—had the highest rate of flash offers. Of the 2,031 winer- ies in the North Coast, 640 (or 32%) had a wine offered by a flash website. Wineries producing more than 50,000 cases per year had a high level of participation in the flash channel, but such wineries account for less than 4% of all U.S. wineries and 17% of wineries with a flash offer. Wineries producing 5,000 to 49,999 cases had a 29% participation rate, and 26% of all wineries with an average bottle price of $30 and higher had a wine for sale via flash. Of the 1,059 wineries with a wine offered through a flash site, 67% produced between 1,000 and 49,999 cases of wine per year, 62% had an average bottle price of $30 and more, and 61% were located in the North Coast re- gion of California. —Andrew Adams FLASH SITES COMPARED FOR FEBRUARY Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 4 $27.51 33% 16,000 Invino 182 $22.24 40% 148,000 Last Bottle Wines 13 $30.00 41% 195,000 Last Call Wines 77 $24.48 49% 6,000 Lot18 38 $21.48 26% 453,000 The Wine Spies 25 $29.63 30% 27,000 Wine Woot 60 $17.09 48% 1,005,000 Wines Til Sold Out 49 $17.64 55% 797,000 WineShopper 15 $14.26 40% 88,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Compete.com, February 2015. Domestic wine offers only. Flash Reseller Offers MONTH Feb. 2015 533 Feb. 2014 408 12 MONTHS Feb. 2015 6,261 Feb. 2014 5,585 31% 12%