Wines & Vines

April 2015 Oak Barrel Alternatives Issue

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When Ben Banks with Sovereign Estate Wine in Waconia, Minnesota, was looking for a way to quickly print and apply their wine labels, he turned to Primera's LX900 Color Label Printer and AP362 Label Applicator. "There are a lot of times when we're doing a very small run, a test batch or special reserve, where we're not going to print 2000 labels. It just made sense to have our own label printer here. We like to turn things around quickly and by keeping it in house, we get better quality and we don't have extras. We print just what we need. We had learned the hard way that hand labeling is not the way to go. We picked up the applicator and it work perfectly. We don't have to worry about misalignments. That's a big thing because when people are looking at wine on the shelf, the more consistent it looks, the higher quality it's perceived. People buy more of it." www.primeralabel.com | 1-800-797-2772 | 763-475-6676 ©2015 Primera Technology, Inc. Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective owners. It's really fast and the colors have always been right where I want them. " " Watch the case study: www.primeralabel.com /SovereignEstateWine

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