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April 2015 WINES&VINES 23 WINE INDUSTRY NEWS GEA Westfalia Separator directdrive Versatile, Effi cient and Compact 1836T engineering for a better world GEA Mechanical Equipment US, Inc. GEA Westfalia Separator Division Toll-Free: 800-722-6622 · 24-Hour Technical Help: 800-509-9299 www.gea.com Our newest concept in separation technology adapts to meet your toughest challenges. The new design, which features a completely integrated drive, provides the highest degree of effi ciency with signifi cant energy savings. Since the drive is installed underneath the bowl, there is less strain on the bearings for longer service intervals and overall simpler maintenance. Units require minimal fl oor space and are available in a range of capacities. To fi nd out how directdrive separators can provide the solution you have been searching for, contact Paul Battaglia at 201-784-4337 or Paul.Battaglia@gea.com or visit us online at www.wsus.com. M onterey, Calif.—After months of con- versation and consensus building, the Monterey County Vintners & Growers Association (MCVGA) reached an "overwhelm- ing" agreement to move forward with conjunc- tive labeling at the group's annual meeting Feb. 27. To become official, the proposal must be written into California law: State Rep. Mark Stone of Monterey Bay will author Assembly Bill 394, allowing Monterey to join Napa, Lodi, Paso Robles and Sonoma as wine regions that require their names to be included on locally produced wines—even when a sub-appellation is printed. Conjunctive labeling can be an important step to regional brand recognition. Although Monterey enjoys international fame as a tourism destination, its wines have not been as widely known. The county includes more than 175 vineyards in eight individual AVAs including Arroyo Seco, Carmel Valley, Chal- one, Hames Valley, San Antonio Valley, San Bernabe, San Lucas and the Santa Lucia Highlands, in addition to the broader Mon- terey appellation. Leaders and members of MCVGA hope con- junctive labeling will put Monterey wines on the world stage. Announcing the proposal, MCVGA president Scott Caraccioli said, "This is a tremendous opportunity to build upon the brand equity and loyalty of Monterey County grapes and wines. Additionally, conjunctive labeling in Monterey brings extra value by leveraging the existing positive international renown of the Monterey region." During the association's annual strategic retreat in August, "We changed the vision.…The shift was: If we want to be seen as a premier international wine region, we need to do this." Leaders of the organization reached out to "ev- eryone, including artisan wineries," and found almost all the members to be onboard and open to building something with consensus. —Jane Firstenfeld Monterey Wants Conjunctive Wine Labels Wine labels from Carmel Road highlight the Mon- terey AVA as well as vineyard subappellations.