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Flash Offers Off to a Slow Start in 2015 the flash report Complete flash data is available at winesandvines.com/flash metrics 12 Wines&Vines March 2015 T he beginning of the new year brought with it an 18% decline in the number of flash offers for domestic wines through the websites tracked by Wines Vines Analytics. Among the reasons for the drop in offers com- pared to the same period the previous year: In January 2014 Wired For Wine held a special sales event that generated 89 offers, pushing the total number for the month to 542 (com- pared to 445 in January 2015). Looking at the total number of offers from the nine leading websites, offers were still down 10% in Janu- ary 2015 compared to the previous year. In the past 12 months through January, Plata Wine Partners and its numerous brands accounted for the largest share by producer of domestic wines offered by flash websites. The company is the wine-production division of Silverado Investment Management Co., which owns more than 25,000 acres of vineyards, mainly in the coastal regions of California. Plata had 87 offers for wines from 17 differ- ent wine brands. The company also produced brands exclusively for the flash website Lot 18, which made 95 wine offers in the past year. Lot 18 used a variety of custom wine companies to produce wines for 25 brands such as Bicycle Pirate, Compass Point and The Stringer. —Andrew Adams flaSh SIteS COmPareD fOr January Flash Reseller Number of Domestic Offers Average Flash Price (750ml) Average Discount Page views* Cinderella Wine 3 $50.82 34% 42,000 Invino 55 $22.66 44% 136,000 Last Bottle Wines 15 $29.02 42% 174,000 Last Call Wines 120 $23.80 48% 7,000 Lot18 21 $22.03 30% 450,000 The Wine Spies 33 $28.73 37% 19,000 Wine Woot 50 $16.20 49% 1,041,000 Wines Til Sold Out 60 $20.55 54% 1,381,000 WineShopper 18 $14.81 39% 101,000 Source: Wines Vines Analytics, winesandvines.com/flash. *Source: Compete.com, January 2015. Domestic wine offers only. flash reseller Offers MOnth Jan. 2015 445 Jan. 2014 542 12 MOnthS Jan. 2015 6,137 Jan. 2014 5,562 18% 10% QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS