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Faces & Forums 82 Wines&Vines February 2015 Dollars & Sense The Sonoma County Winegrowers gathered Jan. 15 for the group's 24th annual Dollars & Sense trade show in Santa Rosa, Calif. The event included a keynote address by Whole Foods global beverage buyer Doug Bell, who stressed to growers the importance of earning sustainable certification for their vine- yards as well as getting wineries to put such certification on wine labels. george rose Kevin and Linda Barr of Redwood Empire Vineyard Management. Third-generation grapegrower Brad Petersen, who manages vineyards at Silver Oak Cellars, is chairman of the Sonoma County Winegrowers Board of Directors. Tony Crabb and Barbara Grasseschi of Puma Springs Vineyard. From left, Jodi Wilson of the Califor- nia Sustainable Winegrow- ing Alliance (CSWA), greets Nancy Light of Wine Institute with Allison Jordan of CSWA. Sonoma County Winegrowers executive director Karissa Kruse announced that 33% of the county's 59,772 total vineyard acres have earned sustainability certification. Doug Bell, global beverage buyer at Whole Foods Mar- ket, delivered the keynote address "Sustainability: What Today's Customer Wants."