Issue link: http://winesandvines.uberflip.com/i/437909
6 Wines&Vines January 2015 CONteNtS 2015 uNIFIEd SYMpoSIuM 61 Tigner: JFW Will Meet Challenges Head on Jackson Family Wines president offers a peek at the topics he'll discuss during the Unified Symposium keynote luncheon. By Kate Lavin WINERY & VINEYARd EquIpMENT 84 Vinitech-Sifel presents Innovation Awards Judges for Bordeaux grape and wine expo select promising technological advances for medals, commendation. pACkAgINg 92 Make the Most of Shipping Cases Retail displays maximize exposure and sales. By Jane Firstenfeld SALES & MARkETINg 106 Tasting Room pitfalls Are you making these five mistakes that dampen profitability? By Craig Root 110 Challenges and opportunities in China's Wine Market Wine importer St. Pierre delivers Walt Klenz Lecture at UC Davis. By Ted Rieger 116 door to China Still open Economic growth continues as Chinese distributors sell through back wine inventory. By Dave Bayard VINTAgE 2014 123 dispatches from North American grapegrowing Regions California endures drought; many regions suffered from winter of 2013-14. By Andrew Adams tOP: FRANCe FReeMAN—COURteSy COStCO. BOttOM: ©NAthAN dehARt, lAke COUNty WINe GRAPe COMMISSION 92 110 123