Issue link: http://winesandvines.uberflip.com/i/383377
M E T R I C S The Flash Report Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S 12 W i n e s & V i n e s O C T O B e R 2 0 1 4 Flash Offers Hit Summer High F lash websites heated up as summer came to an end with special sales events that pushed the total number of offers for domestic wines in August to 601, which is 64% more than during the same time the previous year and 24% higher than in July. Invino, Wired for Wine and Last Call Wines accounted for 365 offers, or more than half of the month's total. Invino posted 194 offers followed by Last Call Wines' 96 and Wired for Wine's 75. Invino and Wired for Wine ran special promotions during Labor Day weekend. Last Bottle Wines also held a Labor Day sales event, and Wines Vines Analytics was able to capture 29 offers for domestic wines. Wines Vines Analytics does not track offers for imported wines. Wired for Wine's offers had the highest average retail price of $82 and the highest flash price of $67, for one of the lowest average discounts of 22%. Last Call Wines had the second-highest average discount of all flash websites at 50%, based on average retail value of $41 and average flash price of $21 for the website's offers. Focus on Cabernet Sauvignon This month, Wines Vines Analytics focused its metrics report on Cabernet Sauvignon varietal wines. During the past 12 months through August 2014, there were 1,545 offers for Cabernet Sauvignon wines by all of the flash websites. Cabernet comprised a full quarter of the 6,310 total flash offers from that 12-month period; Napa County accounts for more than half of Caber- nets offered. Nearly three-fourths (or 1,107) of all the Cabernet wines had flash prices lower than $40, with 598 offers priced between $5 and $19. Compared to the same 12-month period ending in August 2013, offers for Cabernet Sauvignon wines grew by 24%. The biggest growth by price category came at the highest level, with offers for wines with flash prices higher than $100 growing by 45% (to 71 from 49). Offers for wines with the lowest flash prices grew 22% (to 598 from 492). —Andrew Adams QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! QUALITY STAINLESS TANKS FlASh SIteS COMPAReD FOR AuguSt Flash No. of Domestic average Flash average Pageviews* reseller august Offers Price (750ml) Discount (000) cinderella Wine 8 $43.78 32% 30 invino 194 $26.36 37% 292 Last Bottle Wines 29 $53.98 43% 187 Last call Wines 96 $21.17 50% 10 Lot18 19 $26.29 38% 476 the Wine spies 27 $28.14 34% 16 Wine Woot 46 $17.52 48% 434 Wines til sold Out 58 $19.71 54% 642 Wineshopper 21 $14.54 42% 54 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, August 2014