Issue link: http://winesandvines.uberflip.com/i/347498
40 W i n e s & V i n e s A U G U s T 2 0 1 4 targets are Bordeaux reds and Cognac, with Champagne and white wines being of marginal interest. Counterfeiters tend to favor high-end European wines, however the growing appeal of U.S. wines in the Chinese mar- ket could cause the focus of counterfeiting to be partially redirected. According to the Wine Institute, China is the fifth-largest export market for California wine, and the value of wine exports there increased by 6% in 2013. China is investing considerable resources to combat the problem of food and drink safety (the South China Morn- ing Post reports that 60,000 individuals were detained during 2013 by a Chinese task force combating counterfeit food and drugs), yet the statistics about counterfeiting in China remain frag- mented, and the Chinese organizations in charge of this problem are not always well coordinated. The recent creation of the Food and Crime Investigation Bureau based in Beijing could endow Chinese inspectors with more effective means of enforcement. Corporate Office | Jackson, Wyoming 1.800.875.1558 www.barrelsunlimited.com | West Coast Cooperage Fresno, California They say a fine wine only gets better with age – and at Barrels Unlimited we make sure of it. Whether it's making a good wine great or a great wine legendary, our air-dried American oak casks and barrels infuse complexity and character into every batch. Available in 5,10, 15, 20, 30, 59, 70, and 80 gallon sizes. "Actually, I've aged quite a bit… on the inside." "Wow, you're exactly the same as I remember you!" sTudY of counTerfeiT iTaLian Wine According to a survey of Italian businesses (mainly wine producers from Tuscany), the United States represents the No. 1 most attractive market for counterfeit Italian wine (left). Of all stops on the supply chain, wine counterfeiting is most likely to take place during the distributor's watch (right). Weaknesses in the Distribution Chain Counterfeiting by Market Destination 0 5 10 15 20 25 MArCo TUrCHInI Distributor 33% Logistics operator 30% retailer 30% bottler 4% United Asia South Europe Australia South Italy Middle States America Africa East 20 15 10 5 0 no. of responses no. of responses t e c h n o l o g y