Issue link: http://winesandvines.uberflip.com/i/331901
M E T R I C S Off-premise domestic wine sales grew 5% in May, compared to the same month in 2013. The 12-month growth rate fell to 6%. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics This May the Winery Job Index hit its highest point this year, and it also surpassed any month's performance in 2013. Wine Industry Metrics Source: IRI, ShipCompliant, Winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months May 2014 $559M $7,518M May 2013 $532M $7,061M Direct-to-consumer shipments Month 12 Months May 2014 $135M $1,657M May 2013 $127M $1,503M Winery Job index Month 12 Months May 2014 308 213 May 2013 291 180 + 5% + 6% + 10% + 18% + 6% + 6% 10 W i n e s & V i n e s J U LY 2 0 1 4 Value of U.S. Winery Shipments to Consumers Reaches $1.66 Billion The value of U.S. wine shipped directly to consumers by wineries reached $1.66 billion during the 12 months through May, according to the Wines & Vines/ShipCompliant Model. The monthly total of $135 million reflected a slower growth rate than the previous month, when the value of DtC shipments was 11% higher than in April 2013. Shipments from wineries in Napa County, Calif., accounted for 48% of the value of DtC shipments in the 12 months through May. This was the same percentage as a year earlier. Napa County DtC shipments totaled $797 million and 1.2 million cases. Caber- net Sauvignon accounted for 45% by value of those shipments, which was an increase of 2%. Cabernet Sau- vignon totaled 360,658 cases. Red blends were second in value and volume, with sales of $146 million and 153,416 cases. Metrics Show Single-Digit Growth Rates in May The Wine Industry Metrics for May showed solid single-digit growth compared to May 2013, while the 12-month growth rates were all higher. The rate of growth in off-premise sales of domestic wine was 5% for the month and 6% for 12 months, according to IRI. Direct-to-consumer (DtC) shipments grew 6% in May and 10% for 12 months. The Winery Job Index by Winejobs.com grew 6% in May and 18% for 12 months. Direct-to-consumer wine shipments grew 6% in May and 10% during the past 12 months through May. Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 5% Winery Job Index - All Categories Winejobs.com Index Source: Winejobs.com 350 300 250 200 150 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 + 6% Direct-to-Consumer (DtC) Shipments $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec + 6% DtC Shipments from Napa Wineries Source: Wines Vines Analytics/ShipCompliant model 12 months through May 2014, dollar value share 19% all Others 7% chardonnay 7% Pinot Noir 4% Merlot 45% cabernet sauvignon 18% red Blends