Issue link: http://winesandvines.uberflip.com/i/297564
M E T R I C S Off-premise sales of domestic table and sparkling wines grew 5% during the four weeks from February to March. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics The Winery Job Index hit its highest mark in March. Winemaking and hospitality gains lifted the overall index 15% above March 2013. Wine Industry Metrics Source: IRI, ShipCompliant, winejobs.com, Wines Vines Analytics Off-Premise sales Month 12 Months March 2014 $572M $7,451M March 2013 $546M $6,988M Direct-to-consumer shipments Month 12 Months March 2014 $213M $1,634M March 2013 $177M $1,483M Winery Job index Month 12 Months March 2014 292 210 March 2013 253 166 + 5% + 7% + 10% + 27% + 15% + 20% 10 W i n e s & V i n e s M AY 2 0 1 4 Four years of data from the Wines & Vines/ShipCompliant model show the average price per bottle for wines shipped direct to consumer from wineries producing less than 1,000 cases dropped by $10 to $45.74 since 2011, while wineries making 1,000-4,999 cases saw their average price increase by $16 per bottle to $53.78. Average prices from the three tiers of larger wineries remained much more stable. The middle-tier wineries producing 5,000–49,999 cases maintained the highest volume and value each year. DtC Sales Up 20% as Metrics Show Wine Industry Thriving A thriving U.S. wine industry was reflected in the Wine Industry Metrics for March, with a 20% monthly gain in direct-to- consumer shipment value as the most dramatic indicator. This monthly increase also raised the 12-month growth rate to 10% from 7% in February. Off-premise sales grew 5% for the month and stayed on a steady 12-month track of 7% growth. The Winery Job Index grew by 15% over March 2013 and reached its highest point since 2007. —Jim Gordon DtC Average Bottle Price by Winery Size Source: Wines & Vines/ShipCompliant Model Winery size (Annual Cases) l = 500,000+ l = 50,000-499,999 l = 5,000-49,000 l = 1,000-4,999 l = <1,000 $60 $50 $40 $30 $20 2011 2012 2013 2014 Off-Premise Sales Source: , Wines & Vines $ Millions $800 $750 $700 $650 $600 $550 $500 $450 Jan Feb Mar apr May Jun Jul aug sep Oct Nov Dec 2013 2014 + 5% Direct-to-Consumer (DtC) Shipments $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 2013 2014 Jan Feb Mar apr May Jun Jul aug sep Oct Nov Dec + 20% Direct-to-consumer shipments from U.S. wineries in March jumped 20% in value compared to the same month in 2013. Winery Job Index winejobs.com index Source: winejobs.com 300 250 200 150 100 Jan Feb Mar apr May Jun Jul aug sep Oct Nov Dec 2013 2014 + 15%