Issue link: http://winesandvines.uberflip.com/i/297564
M E T R I C S The Flash Report leADIng FlASh SIteS company Name UrL Principals affiliation Operation Cinderella Wine cinderellawine.com gary Vaynerchuk Wine library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.com tony and Danielle Westfall good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) last Call Wines lastcallwines.com Michael Rockower Canals hamilton Wine Store, n.J. Offers four to six wines per day, available until sold out. lot18 lot18.com Jay Sung Advertising platform for wineries to sell directly to consumers. the Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com David and george Studdert Amazon One deal daily M-F. emphasizes interactivity. Winery controls price. Wines til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight eSt until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics FlASh DISCOuntS FOR A SAMPle OF CAlIFORnIA ZInFAnDel WIneS OFFeReD In MARCh Winery Flash Winery size Discount Winery/Brand region Varietal Vintage retail Price in cases Flash site 14% hendry Ranch Winery napa Valley Zinfandel 2011 $35.00 $29.99 15,000 VinFormant 25% Jessie's grove Winery lodi Zinfandel 2011 $36.00 $26.99 13,000 the Wine Spies 29% Alexander Valley Vineyards Alexander Valley Zinfandel 2010 $14.00 $9.99 150,000 WineShopper 46% hughes Family Vineyards Sonoma Zinfandel 2009 $43.33 $23.33 1,000 Wine Woot 47% Francis Ford Coppola Winery Mendocino Zinfandel 2011 $29.99 $15.99 1,230,000 last Call Wines 50% Renwood Winery California Zinfandel 2011 $33.33 $16.67 60,000 last Call Wines 53% Rued Winery Dry Creek Valley Zinfandel 2011 $32.00 $14.99 3,000 Wines til Sold Out 57% Seghesio Family Vineyards Sonoma Zinfandel 2012 $35.00 $14.99 100,000 Wines til Sold Out Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S 12 W i n e s & V i n e s M AY 2 0 1 4 FlASh SIteS COMPAReD FOR MARCh Flash No. of Domestic average Flash average Pageviews* reseller March Offers Price (750ml) Discount (000) cinderella Wine 8 $20.66 28% 13 invino 132 $22.89 39% 151 Last Bottle Wines 14 $31.86 41% 108 Last call Wines 85 $20.76 49% 23 Lot18 35 $21.55 21% 176 the Wine spies 31 $27.79 30% 51 Wine Woot 43 $17.28 42% 335 Wines til sold Out 59 $21.27 53% 539 Wineshopper 32 $16.37 38% 31 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Mar. 2014 Spike in Flash Offers total up over previous month and same period in 2013 Flash offers for U.S. wines in March rose 22% over the previous month and came in 26% higher than the same period in 2013. Invino's 132 offers led all other sites, and about 50 of those of- fers came during a special event held March 19. Websites with a high volume of offers like Invino also sell wine from a large number of wineries. Yet, of the 356 unique wineries with offers through Invino in the past 12 months, 75% of those accounted for more than one offer. Last Bottle Wines had 193 offers for wines from 119 U.S. wineries, of which only 39% had multiple offers. Websites that offer multiple wines per day tended to also have a higher rate of wineries with more than one offer. —Andrew Adams Flash Sites by Offers invino Last call Wines Wines til sold Out Wine Woot Lot18 Wineshopper the Wine spies Last Bottle Wines cinderella Wine all other sites 0 300 600 900 1,200 1,500 881 871 743 440 387 338 324 193 108 1,404 Number of Offers Source: Wines Vines Analytics 12 months through Mar. 2014 invino WineWoot the Wine spies Last call Wines Wineshopper Lot18 Wines til sold Out Last Bottle Wines cinderella Wine all other sites Flash Sites by Unique Wineries 0 100 200 300 400 Number of Unique Wineries Source: Wines Vines Analytics 12 months through Mar. 2014 307 142 119 164 120 133 162 118 54 356