Issue link: http://winesandvines.uberflip.com/i/264184
M E T R I C S January sales of domestic wine started the year on the same 7% value growth trajectory that prevailed through most of 2013. DtC shipments grew 13% by value in January 2014 vs. January 2013, the highest growth rate for that month in at least three years. Volume climbed 14% to 189,277 cases. After a fast-growing year in 2013, winery job activity increased 26% in January, according to Winejobs.com. Wine Industry Metrics Latest Metrics Complete metrics data is available at: winesandvines.com/metrics Winery Job Index Jan apr July Oct Dec Winejobs.com index Source: Winejobs.com 50 100 150 200 250 300 150- 140- 130- 120- 110- 100- 100 150 200 250 300 300 250 200 150 100 50 2013 2014 50 100 150 200 250 300 150- 140- 130- 120- 110- 100- 100 150 200 250 300 Up 26% from 2013 10 W i n e s & V i n e s M A R C H 2 0 1 4 The average bottle price in direct-to-con- sumer shipments decreased by 65 cents per bottle to $37.37 in the 12 months through January. Total sales still grew by 8% during that period. Wines shipped by Sonoma wineries dropped the most, $2.13 per bottle to $33.05, due to a limited number of high-volume direct-to-consum- er offerings that are not reflective of most Sonoma County producers. Napa, the region with the most sales, saw an 82-cent decline to $56.04. Oregon DtC shipments increased in value by 60 cents per bottle. Winery Hiring Up 26%; DtC Shipments Grow 13% Strong winery hiring activity and growth in direct-to-consumer shipments high- lighted the Wine Industry Metrics for January. Off-premise sales continued on a steady 7% incline. The Winery Job Index jumped by 26% in January, nearly keeping up with its 28% 12-month aver- age. The winemaking jobs index grew by 50%, winery hospitality jobs index grew by 34%, and winery sales and marketing jobs index grew by 17%, according to Winejobs.com. —Jim Gordon Off-Premise Sales Source: , Wines & Vines Jan apr July Oct Dec $ Millions $800 $750 $700 $650 $600 $550 $500 $450 2013 2014 534912259 550298486 547576689 550861719 533094704 535433611 533075041 530551821 541093547 527911326 559618608 660515757 742182139 571964752 Jan 2013 Feb Mar April May June July Aug Sept Oct Nov Dec Dec Jan 2014 Up 7% from 2013 Direct-to-Consumer (DtC) Shipments Jan apr July Oct Dec $250 $200 $150 $100 $50 Source: Wines & Vines/ShipCompliant Model $ Millions 68357655 76944528 113046565 176509983 142089388 126636294 74111655 56037392 67104982 141021399 239952825 225308503 145472801 50000000 100000000 150000000 200000000 250000000 68357655 76944528 113046565 176509983 142089388 126636294 74111655 56037392 67104982 141021399 239952825 225308503 145472801 50000000 100000000 150000000 200000000 250000000 Up 13% from 2013 2014 2013 DtC Bottle Price Change By Region Source: Wines & Vines/ShipCompliant Model 2% 1% 0 -1% -2% -3% -4% -5% -6% -7% Average bottle price change by region, 12 months through January 2014 Napa $56.04 sonoma $33.05 Ore. $38.42 Wash. $35.78 all other calif. $27.35 all other U.s. $17.67