Issue link: http://winesandvines.uberflip.com/i/264184
6 W i n e s & V i n e s M A R C H 2 0 1 4 34 64 D E P A R T M E N T S Contributors 4 Editor's Letter 8 What the Farm Bill Means for Wine. By Jim Gordon Wine Industry Metrics 10 Winery Hiring Up 26%; DtC Shipments Grow 13%; Price Hikes For Off-Premise Growth; More Offers In the New Year. Top Stories 14 Rains Ease California Drought —Slightly; Record California Harvest; New Farm Bill Adds Support for Grapes, Wine. In the News 16 John Parducci Dies at Age 96; Analysts: Wine Economy to Improve; The Business of Innovation; Craft Beer: Wine's New Competition; B.C. Win- ery Sales Gather Momentum. Tasting Room Focus 16 Product News 24 Faces & Forums 25 Inquiring Winemaker 28 Do You Know What's Inside Your Barrel? By Tim Patterson Vineyard View 31 Evaluating Sustainable Certification Programs. By Cliff Ohmart Advertisers' Index 82 News from Eastern North America 70 Finger Lakes Partnership; Space Sold Out for EWE; States Open to Wine Shipping. M A R C H — V I N E y A R D E q u I P M E N T A N D T E C H N o L o g y I S S u E Basic Wine Lab Triage 74 Equipment you'll need and choices you must make to assemble a small wine laboratory. W I N E E A S T I N W I N E S & V I N E S P A C K A g I N g glass-Buying Evolves 44 Suppliers see return to luxury bottles and high demand due to large harvests in 2012-13. 154 C o V E R I N g N o R T H A M E R I C A REgIoNS FEATuRED IN THIS ISSuE CALIFoRNIA EAST CENTRAL Acquisition and utilization 51 Optimizing water is key to maximizing profitability in irrigated vineyards. Soil Moisture Deficits 58 Deficit irrigation has become a common way to control shoot growth and canopy development. Stopping Vine Mealybug 64 Researchers reveal the results of field trials to disrupt mating of California vineyard pest. Winery Management 68 Excerpts from 'Riding the Tiger: How to Create a Successful Winery During Tough Times.' From A-Frame to A+ 38 Les Bourgeois Vineyards in Missouri grows into a 51,000-case winemaking venture. T E C H N I C A L R E V I E W Interview With Bob Cabral 34 Williams Selyem's departing winemaker details his approach to grapegrowing. g R A P E g R o W I N g 38 NoRTHWEST