Issue link: http://winesandvines.uberflip.com/i/264184
M E T R I C S The Flash Report leAding FlASh SiTeS company Name UrL Principals affiliation Operation Cinderella Wine cinderellawine.com gary Vaynerchuk Wine library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. invino invino.com Tony and danielle Westfall good Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) last Call Wines lastcallwines.com Michael Rockower Canals hamilton Wine Store, n.J. Offers four to six wines per day, available until sold out. lot18 lot18.com Jay Sung Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.com david and george Studdert Amazon One deal daily M-F. emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight eST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics FlASh diSCOUnTS FOR A SAMPle OF WineS FROM CAliFORniA'S CenTRAl COAST OFFeRed in JAnUARY Winery Flash Winery size Discount Winery/Brand region/Vineyard Varietal Vintage retail Price in cases Flash site 14% Morgan Winery Santa lucia highlands Pinot noir 2012 $35.00 $29.99 40,000 good Juice direct 15% Belle glos Santa lucia highlands Pinot noir 2012 $46.00 $39.09 200,000 Wines Til Sold Out 26% Curtis Winery Santa Ynez Valley Chardonnay 2012 $23.00 $16.99 8,000 Wine Spies 27% de Angelis Wines San luis Obispo Pinot noir 2010 $33.00 $23.99 5,000 Wine Spies 46% Adelaida Cellars Paso Robles Pinot noir 2010 $35.00 $18.78 15,000 Cinderella Wine 47% Cameron hughes Wine Co. Central Coast Pinot noir 2012 $29.99 $15.99 250,000 last Call Wines 50% Zeppelin Winery – Stillman Brown Paso Robles Syrah 2012 $60.00 $29.99 1,000 Wine Woot 70% Roblar Winery Santa Barbara Blend – Red 2011 $40.00 $11.99 5,000 Wines Til Sold Out Latest FLash Data Complete flash data is available to subscribers: winesandvines.com/flash M E T R I C S 12 W i n e s & V i n e s M A R C H 2 0 1 4 FlASh SiTeS COMPARed FOR JAnUARY Flash No. of Domestic average Flash average Pageviews* reseller January Offers Price (750ml) Discount (000) cinderella Wine 7 $26.51 39% 34 invino 96 $21.41 42% 55 Last Bottle Wines 17 $23.43 50% 145 Last call Wines 94 $20.05 48% 42 Lot18 29 $22.32 34% 93 Wine spies 29 $29.58 32% 26 Wine Woot 37 $18.34 47% 287 Wines til sold Out 77 $22.85 51% 781 Wineshopper 31 $16.08 36% 106 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Jan. 2014 New Year Brings More Offers special event drives total up in January The total number of offers for domestic wines by flash resell- ers grew by more than 40% in January compared to a year ago, mainly because of a special offer by the site Wired for Wine. The website, which normally only makes one offer per day, held a special blowout event that drove its offer count to 89. Excluding Wired for Wine's offers, the number of offers for January was still 70 more than last year. Cabernet Sauvi- gnon and wines from Sonoma and Napa counties continue to dominate flash offers. —Andrew Adams Total Flash Offers by Varietal Source: Wines Vines Analytics 12 months through Jan. 2014 cabernet sauvignon Pinot Noir red Blend chardonnay Other red Zinfandel Other White sauvignon Blanc Number of Offers 0 300 600 900 1,200 1,500 Total Flash Offers by Region Source: Wines Vines Analytics 12 months through Jan. 2014 Napa sonoma central all other Northwest all other coast california U.s. 2,000 1,500 1,000 500 0 Number of Offers