Issue link: http://winesandvines.uberflip.com/i/235941
JANUARY NEWS For 90 years, Gusmer has offered a full range of innovative enological tools that allow for your creative expression through unique and interesting wines. Equipment, analytical instrumentation and processing aids, brought to you by leading suppliers in the wine industry – and all backed by strong technical support. The options for expression have never been greater and the tools never better, so go ahead, be unique, and express yourself. For more information, contact Gusmer today. S S ecaucus, N.J.—The popular "For Dummies" series of reference books added a new title this year, and it's meant for sipping, not for reading. Secaucus importer Vision Wine & Spirits LLC sealed an agreement with Wiley Publishing to develop and market nationally an exclusive line of "Wine for Dummies." The four wines in current release include a DOC Chianti and a Pinot Grigio from Italy, plus a California Cabernet Sauvignon and Chardonnay. Wines For Dummies caters to the beginner and novice wine-drinker and was developed to make wine experiences easier. Each wine is meant to reflect its appellation, and the labels include phonetic spellings of the grape varietals and easy-tounderstand descriptions. Even those who have never resorted to one of the "Dummies" books will find the packaging familiar. Vision's marketing director, Mark Tucker, said he believes the wine is the first "consumable" product to bear the "Dummies" brand and packaging. Wines & Vines columnist Tim Patterson (see page 36) wrote the guide "Home Winemaking for Dummies." The first bottles of Wines for Dummies were rolled out in New Jersey on May 1. Since then, distribution has spread to some 30 states, Tucker reported. Between May and September, Wines for Dummies sold 25,000 cases. "Our concept is that the wines themselves should be educational," Tucker told Wines & Vines. "When a consumer brings this bottle home, he should think: 'This is what Cabernet is supposed to taste like.' We want to educate them in a fun way." —Jane Firstenfeld At Gusmer, we know the wine you create is just as unique as you are. AR N.J. importer markets 'Wines For Dummies' YE Wines By the Book Fermentation Nutrients Filter Sheets, Lenticular Cartridges, Cellulose Pre-Coat Fibers Oak-Mor®/Oak Avantage® Chips and Granular Oak CO2 Analytical Instrumentation Malolactic Bacteria, Non-Saccharomyces Yeasts Liquid and Granular Enological Enzymes Divergan F – PVPP Cross Flow Filters, RO Systems Membrane Cartridge Filters, Laboratory Consumables Grape Tannins Wine Hose & Spray Nozzles ® OenoFoss - FTIR Analytical Instrumentation West Coast: 81 M Street Fresno, CA 93721 Tel: 559.485.2692 The Wine LabTM: 640-D Airpark Road Napa, CA 94558 Tel: 707.224.7903 East Coast: 1165 Globe Avenue Mountainside, NJ 07092 Tel: 908.301.1811 www.gusmerenterprises.com sales@gusmerenterprises.com Midwest: 1401 Ware Street Waupaca, WI 54981 Tel: 715.258.5525 The Revolutionaries Behind Wineʼs Visionaries See us at Unified booth #1004 Win es & Vin es Ja n ua ry 20 14 27