Issue link: http://winesandvines.uberflip.com/i/235941
METRICS The Flash Report No. of Domestic November Offers Average Flash Average Pageviews* Price (750ml) Discount (000) Cinderella Wine 10$42.62 Invino 159$71.71 Last Bottle Wines 20$23.35 Last Call Wines 101$21.94 Lot18 41$24.89 Wine Spies 24$29.80 Wine Woot 40$18.58 Wines Til Sold Out 60$23.04 WineShopper 32$16.81 Complete flash data is available to subscribers: winesandvines.com/flash A Look at High-Priced Flash Offers Flash SiteS COMPARED FOR NOVEMBER Flash Reseller Latest Flash Data 40% 36% 52% 46% 31% 33% 45% 53% 33% 22 110 178 84 214 24 379 468 102 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Nov. 2013 Flash websites have carved their niche in the wine market by offering discounts. Not surprisingly, nearly 60% of the domestic wines offered in the past 12 months were for less than $20, and 80% of the 5,252 domestic wines had a flash price of less than $30. There is, however, a small selection of high-priced wines offered through flash websites. Wines Vines Analytics only tracks offers for domestic wines, and the highest priced wines are almost exclusively from Napa Valley. In November, Invino made the most expensive flash offer Wines Vines Analytics has recorded: a 1993 bottle of Screaming Eagle for $2,499. The wine was posted with a retail price of $4,425. On wine-searcher.com, the same wine had an average price of $3,674. —Andrew Adams Number of Flash Offers by Bottle Price Range $100+ Offers for $100+ 97 Price Range $30-$99 991 $20-$29.99 $200+ (17) 1,166 $15-$19.99 $150-$199 (19) 1,475 $1-$14.99 $100-$149 (61) 1,523 0 Source: Wines Vines Analytics 500 1,000 Number of Offers 1,5002,000 12 months through November 2013 Flash Discounts for a Sample of high-priced california wines offerED in november Winery D iscount WineryRegion Varietal VintageRetail Flash Winery Size PriceIn CasesSite 8%Caymus Vineyards Napa Valley Cabernet Sauvignon 2011 $130.00 $119.99 90,000 Cinderella Wine 15% Dominus Estate Napa Valley Cabernet Sauvignon 2009 $199.99 $169.97 10,000 Wired For Wine 18% Cardinale Napa Valley Red Blend 2009 $250.00 $204.99 Sonoma 1,000Good Juice Direct 20% Verite Winery Red Blend 2008 $500.00 $399.99 20% 22% Wattle Creek Estate Winery Mendocino Red Blend Joseph Phelps Vineyards Napa Valley Red Blend 2010 $150.00 $119.94 2010 $229.99 $179.09 24% Beringer Vineyards Napa Valley Cabernet Sauvignon 2010 $164.00 $124.97 9,000,000 Wired For Wine 25% Tuck Beckstoffer Wines Sonoma Pinot Noir 2007 $265.00 $199.99 5,500Good Juice Direct 20,000Lot18 81,000Last Call Wines 1,000 VinFormant leading Flash sites Company Name URL PrincipalsAffiliation Operation Cinderella Wine cinderellawine.comGary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle WestfallGood Company Wines Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Offers four to six wines per day, available until sold out. Lot18 lot18.com Jay Sung Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber Sells one wine each day, 365 days per year. Wine Woot wine.woot.comDavid and George Studdert Amazon One deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com One new event per day, with one to five products. Source: Wines Vines Analytics 14 W in es & V i ne s JANUARY 20 14 See us at Unified booth #8164