NOVEMBER NEWS
Tasting Room Focus
Analysis, Best Practices & Trends: A newsletter for
managers of tasting rooms, wine clubs and DTC wine sales.
A monthly email newsletter with the latest:
• xpert advice about tasting
E
rooms, inside sales, wine clubs,
leadership, online marketing
and data metrics;
• irect-to-consumer (DtC) and
D
wine flash sales analysis;
CONTENT SAMPLE
October features
Pour and Ignore
The Jordan Customer Experience
October advertisers
Trailscape Inc.
Sign up today! Email trf@winesandvines.com
Or visit winesandvines.com/TRF
20 W in es & V i ne s NOV E M B E R 20 13
Okanagan wine tourism reaps $140 million
Wine tourism to the Okanagan Valley of British Columbia generates $140 million (Canadian), according to a research report released by
the Okanagan Wine Festivals Society, British
Columbia Wine Institute and the Okanagan
School of Business at Okanagan College. Other findings include that wine festivals generate
$87 million in direct annual economic impact, wine tourism supports 1,000 full-time jobs, and visitors from outside of the region
spend an average of $475 per trip.
C EN TRAL
• Featured tasting room suppliers.
Olde Tradition Spice
N O RTH WEST
Lastowska promoted
to winemaker
Marta Sanchez Lastowska
was promoted to winemaker
at Haak Vineyards & Winery
in Santa Fe, Texas. A native of
Spain, Lastowska joined the
winery as assistant winemaker
in 2012. Before joining Haak,
Lastowska worked in North
Carolina, where she helped develop the enology program at Appalachian State University and ran a mobile bottling company.
Details: haakwine.com.
