TECHNICAL REVIEW
WINEMAKING
Margerum Wine Co.
WINEMAKER
Jason Barrette
WINERY AVA
Santa Barbara County,
Santa Ynez, Happy
Canyon of Santa Barbara, San Luis Obispo
County, American
Winery Case Production
OWNERS
Doug Margerum
6,000
Margerum Wine Co.
9,000
Santa Barbara County Average
80,000
California Average
44,000
U.S. Average
0 40,000 80,000
ON-PREMISE
SALES
2001
59 Industrial Way, Buellton, Calif. 93427
(805) 686-8500 • margerumwinecompany.com
DTC
SALES
10%
30%
Winery Average Bottle Price
YEAR
BONDED
$29
Margerum Wine Co.
Santa Barbara County Average
$28
$8
California Average
$9
U.S. Average
$0
$10
$20
$30
Source: Wines Vines Analytics
THE CHALLENGE
When Doug Margerum moved his expanding wine business into a generic warehouse in a business park in Buelton, Calif.,
he needed to consolidate two production facilities, three wine brands, administrative offices and case goods storage. The
restaurateur-turned winemaker also made sure to convert a room into a small kitchen to provide team-building lunches for
the winery staff.
Retrofitting the Winery Facility
Facility owner Buellton Industrial Partners (20-year lease),
Lompoc, Calif.
Contractor Chuck Cunningham, Cunningham Parris
Construction, cunninghamparris.com
Engineering Craig Shallanberger, Robbins|Reed,
(primarily flooring) robbinsreed.com
Electrical Chuck Cunningham, Cunningham Parris
Construction, cunninghamparris.com
Tank refrigeration Pinoli's Refrigeration Co., pinolis.com
Packaging
Bottling service Castoro Bottling Co., castorobottling.com
Bottles TricorBraun, tricorbraun.com;
Demptos Glass Co., demptos.com
Cork MA Silva, masilva.com
Screwcaps VinPerfect, vinperfect.com
Capsules Ramondin USA, ramondin.com
Label design and printing Tapp Label Technologies, tapplabel.com
Grape and Wine Processing
Sorting The Belli Corp. (dba Westec Tank & Equipment),
westectank.com
Destemmer-crusher Della Toffola USA, dellatoffola.us
Press Della Toffola USA, dellatoffola.us
Laboratory services Terravant Wine Co., terravant.com;
Enartis Vinquiry, enartisvinquiry.com
Tanks The Vintner Vault, thevintnervault.com
Barrels François Frères and Taransaud,
Mel Knox Barrel Broker, knoxbarrels.com;
Ermitage, Tonnellerie Ermitage, caroline@
ermitageusa.com; Gamba, Gamba USA/Botti
Generazioni, bottigamba.com
Barrel racks Western Square Industries, westernsquare.com
Barrel washing Aqua Tools, aquatools.com
Tank cleaning
Scanjet, scanjetsystems.com
Filtration Della Toffola USA,
(plate and frame) dellatoffola.us
Forklifts Toyota, toyotaforklift.com
48 W IN E S & VINE S O CTOBE R 2013
Distribution and Sales
Distributors In California: Chambers & Chambers,
chamberswines.com; several smaller distributors
in single states and Japan
Wine club Vintegrated Solutions,
fulfillment vintegratedsolutions.com
Website design Hugh Margerum and Bodhi Oser (in-house)
eCommerce/ Nexternal Solutions, nexternal.com;
Compliance ShipCompliant, shipcompliant.com
software
Tasting room 813 Anacapa St., Santa Barbara (since 2001)
Banking services American Riviera Bank, americanrivierabank.com
