Issue link: http://winesandvines.uberflip.com/i/172581
METRICS The Flash Report No. of Domestic August Offers Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Average Pageviews* Price (750ml) Discount (000) 16 45 19 58 31 32 23 59 28 $26.89 $23.31 $30.08 $21.69 $17.79 $25.44 $16.10 $18.75 $15.46 Complete flash data is available to subscribers: winesandvines.com/flash Flash Offers Drop to 2011 Level Flash SiteS COMPARED FOR AUGUST Flash Reseller Latest Flash Data 33% 39% 43% 43% 34% 32% 41% 53% 34% >1 233 65 19 274 10 310 271 96 Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, Aug. 2013 No. of Offers for Cabernet Sauvignon by Flash Price Flash websites offered a total of 366 domestic wines in August, and that total is just five offers more than in August 2011 and 72 offers less than in August of last year. The 16% decrease in the number of flash offers from last year continues a decline that began in January. Wines Til Sold Out and Last Call Wines offered the most domestic wines in August with 59 and 58, respectively. Just as Cabernet Sauvignon is popular in the offpremise and direct-to-consumer segments, the varietal represents a quarter of all wines offered by flash websites in the past 12 months. Of the 5,088 total offers for domestic wines, 1,246 were for Cabernet Sauvignon and almost all (93%) of these wines were from wineries in California. —Andrew Adams Offers for Domestic Cabernet by Flash Resellers Invino $100plus $60$99.99 Price Last Call Wines 49 Lot 18 115 $40$59.99 163 $20$39.99 424 $6$19.99 492 0 12 months through August 2013 All Other Wines All Others 0 100 200 300 400500 Source: Wines & Vines/ShipCompliant Model Cabernet Sauvignon Wine Spies Wine Woot Wines Til Sold Out WineShopper 200 400 600 800 1,0001,200 12 months through August 2013 Source: Wines & Vines/ShipCompliant Model Flash Discounts for a Sample of cabernet sauvignon wines Offered in AUGUST Discount Winery/Brand Winery Varietal/Type Vintage Winery StateRetail 13% Shafer Vineyards CA Cabernet Sauvignon 2010 Flash Price Winery Size Flash In CasesSite $76.00 $65.97 32,000 Wired For Wine 25% Robert Hall Winery CA Cabernet Sauvignon 2010 $24.00 $17.99 70,000 Good Juice Direct 33% Woodward Canyon Winery WA Cabernet Sauvignon 2010 $54.00 $35.97 15,000 Wired For Wine 51% Fortino Winery Inc. CA Cabernet Sauvignon 2009 $80.00 $38.99 15,000 Wine Spies 52% Murphy-Goode CA Cabernet Sauvignon 2010 $24.99 $11.99 56% Martellotto Wine Productions CA Cabernet Sauvignon 2010 $45.00 $19.99 56% Michel-Schlumberger CA Cabernet Sauvignon 2010 $45.00 $19.99 10,000 Wines Til Sold Out 64% Artesa Vineyards & Winery CA Cabernet Sauvignon 2010 $70.00 $24.99 80,000 Wines Til Sold Out 225,000Last Call Wines 5,000Lot18 Source: Wines Vines Analytics leading Flash sites Company Name URL Principals Affiliation Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Invino invino.comTony and Danielle Westfall Good Company Wines Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J. Lot18 lot18.com Philip James, Kevin Fortuna The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Wine Woot wine.woot.com David and George Studdert Amazon Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.com Source: Wines Vines Analytics 12 W in e s & V i ne s OC TOB E R 20 13 Operation Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Offers two to four new wines daily for 48-72 hours, or until the wine is sold out. Offers one wine until sold out. Offers four to six wines per day, available until sold out. Advertising platform for wineries to sell directly to consumers. Sells one wine each day, 365 days per year. One deal daily M-F. Emphasizes interactivity. Winery controls price. Sells one wine at a time from midnight EST until sold out. One new event per day, with one to five products.