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GovtLiaison_Dir08 11/29/07 2:00 PM METRICS Domestic Wine Continues Rise Pinot Grigio edges out Merlot for No. 3 spot O ff-premise sales of domestic wine rose 6% in July compared to July 2012, while 52-week sales totaled 7% higher than a year ago. The data from Chicago, Ill.-based market research firm IRI include domestic table wine and domestic sparkling wine. Imports grew less than 2% and saw their share of the market drop slightly to 20% during the 52 weeks. While the July data extend a long, steady, broad run-up in off-premise sales, performance in individual varietal categories was more dramatic. Share of Market by Varietal 52 weeks through July 14, 2013 WHITE ZINFandel 5% SAUVIGNON BLANC 6% Riesling 3% Pinot NOIR 8% Red BlendS 8% Source: Chardonnay 27% MERLOT 11% Pinot Grigio 11% Cabernet Sauvignon 20% , Wines & Vines points above and below that it grew at much faster rates, however, and was particularly hot in its second biggest category of $8-$10.99. Red blends grow the fastest Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July. This category grew by 27% in the $8$10.99 price segment, which is its biggest, with $300 million. Red blends increased by double-digits in the next three higher price segments, too. The second fastest growing varietal was Fumé/Sauvignon Blanc at 13%. Its strength appeared to come from a higher than usual average price of $8.12, and especially high growth rates in the higher price ranges, such as 22% in the $11$14.99 segment. Merlot and Riesling slipped by 2% and 3%, respectively, while white Zinfandel brought in 7% less (down $24 million) than in the previous 12 months. Imports from Australia stayed in a slump, decreasing 5%. Argentine imports began slowing their rate of growth. The 10% growth in 52 weeks slowed to 7% for the most recent four weeks. —Jim Gordon TTB LABEL APPROVALS Low per-label costs Gov't. Liaison Negotiations or Footwork Reasonable Hourly Rates TRADEMARK SEARCHES As Low as $185 Your trade names or designs are searched at the U.S. Patent Office to help establish valuable ownership or avoid costly legal liability. Over 100 years' total staff experience handling every government liaison need for industry. Phone or write for details. 200 N. Glebe Rd., Suite 321 Arlington, Virginia 22203 Phone: (703) 524-8200 Fax: 525-8451 TOLL-FREE 1-800-642-6564 Major Credit Cards Accepted AgfastDriplok_Sept07 8/9/07 11:56 AM www.trademarkinfo.com Since 1957 Won't deteriorate in hot or cold weather or in harsh chemical environments. DRIPLOK™ Sales Growth Rates by Varietal 52 weeks through July 14, 2013 Pinot Grigio now No. 3 Chardonnay and Cabernet Sauvignon from all sources domestic and imported remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/ Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI. Merlot and Pinot Grigio/Gris from all sources experienced price increases of less than 1%. Merlot sales in 750ml format decreased 5%, while 1.5-liter sales dropped 1%. In contrast, Pinot Grigio/ Gris grew by 10% in both formats. Pinot Grigio/Gris is most popular in the $5$7.99 price category, where it generated $362 million and grew by 6%. At price 25% 20% 21% 15% 13% 10% 11% 11% Irrigation Dripline Holder 7% 5% 4% 0 -5% -2% -3% -7% -10% nChardonnay nCabernet Sauvignon nPinot Grigio/Gris nMerlot nRed Blends/Meritage Source: nPinot Noir •DripLok™ won't stretch out of shape. •Its built-in 'saddle' prohibits cutting into drip tubing. •Withstands mechanical harvesting stress. •Competitively priced. •Conveniently packaged. •Will last up to 5 years in the field. •Available in 2 sizes. For your nearest dealer, contact: nFumé/Sauvignon Blanc nWhite Zinfandel nRiesling , Wines & Vines Toll-Free: 877.552-4828 909.451.2299 • Fax: 909.593-8309 Win es & Vin es SEPT EM B ER 20 13 11 P