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WineEastNews Wine Is Key to Virginia Celebration Grapes from governor's mansion included in red wine blend to mark 200th anniversary of landmark R ichmond, Va.—How do you celebrate the 200th birthday of the nation's oldest continually occupied governor's mansion? In Virginia, there was only one answer: with a special bottle of wine designed to highlight the state's growing wine industry. On June 27, Virginia Gov. Bob McDonnell and first lady Maureen McDonnell introduced "1813," a red wine blended from three different vintages of wine grown and produced in Virginia. The event commemorated the bicentennial of the Executive Mansion and also paid tribute to Acte 12, passed by the House of Commons in 1619, which required settlers in Virginia to plant and tend at least 10 grapevines. McDonnell has been a strong supporter of the wine industry since he first became governor. At the reception he noted, "At the beginning of my administration, I made the promotion of Virginia wine and wine tourism key components of my overall economic-development and jobs-creation agenda. I also said that I wanted Virginia to be the East Coast capital of wine and wine tourism. Working with our partners in the Virginia wine industry, we've achieved success in both goals. Sales of Virginia wines reached an all-time high last year, and record numbers of tourists are visiting our beautiful wineries. With the unveiling of '1813,' and the national and international marketing push behind it, I believe that we'll attract even more visitors to our wineries and see sales continue to grow in 2013 and beyond." Gov. Bob McDonnell unveils Virginia wine blend 1813, which commemorates the 200th anniversary of the Virginia Executive Mansion. Commemorative wine A total of 1,813 bottles of "1813" were produced, but they will not be sold. The wine will be used by the Virginia Wine Board Marketing Office to market and promote the Virginia wine and wine tourism industries. Planning for the introduction of "1813" began in 2011, when Maureen McDonnell planted 10 Chambourcin vines in the garden of the Executive Mansion. She enlisted the assistance of several Virginia wine experts and supporters, including Barboursville Vineyards' Is your label just ink on paper, or is it powerful, cost-effective marketing? • Dedicated to serving the wine industry with rotary offset, sheet-fed offset, small- and large-format digital, and UV flexo printing capabilities. • 22 facilities strategically located nationwide to reduce transportation costs and provide manufacturing redundancy and security. • Single-source supplier for pressure-sensitive and glue-applied labels, along with application equipment. • Award-winning wine labels and sustainability solutions. www.wspackaging.com 1-877-977-5177 marketing@wspackaging.com 72 W in es & V i ne s SE PT E M B E R 20 13 Innovation for impact Heavy de-bossing creates visual depth for the Caliza brand signature, making it appear as if the name is carved out of the main label. A scuff varnish further enhances the details of the script. Learn more at www.wspackaging.com/casestudies/caliza.