Issue link: http://winesandvines.uberflip.com/i/152772
METRICS The Flash Report Cinderella Wine Invino Last Bottle Wines Last Call Wines Lot18 The Wine Spies Wine Woot Wines Til Sold Out WineShopper Average Flash Average Pageviews* Price (750ml) Discount (000) 6 111 14 56 32 25 40 60 21 Complete flash data is available to subscribers: winesandvines.com/flash Decline in Flash Offers Slows Flash SiteS COMPARED FOR JULY FlashNo. of Domestic Reseller July Offers Latest Flash Data $29.67 $24.09 $29.29 $22.02 $17.82 $23.11 $17.45 $19.99 $18.51 32% 39% 46% 44% 28% 34% 43% 51% 37% 7 89 117 29 98 6 286 297 98 A steady decline that began in January of the monthly total of flash offers for domestic wines abated somewhat in July, when the total number of offers (402) was only 11 less than July 2012. Invino accounted for more than a quarter of the offers with 111, more than double what the website offered in June. The number of unique wineries offering wines through flash sites in the first six months of 2013 is also higher than for the same period in 2012. So far this year, 2,045 wineries have offered wines compared to 1,964 last year. Looking at offers by winery location, Napa and Sonoma account for 65% of the offers this year, which is down from 71% in 2012. Offers for wines from New York wineries rose from seven in 2012 to 36 this year. Source: Wines Vines Analytics, winesandvines.com/flash *Source: Compete.com, July 2013 —Andrew Adams Summary of flash offers by state Number of Unique Wineries with Flash Offers 300 No. of Offers 250 309 265 282 306 328 306 313 279 269 270 279 270 286 247 200 150 Winery State – County 1,012 825 California – all other areas 606 634 116 158 100 108 18 44 7 36 17 10 Pennsylvania* 100 New York 50 0 938 Oregon 350 1,100 California – Sonoma Seven months through January 2012 and July 2013 2013 Washington 2013 2012 California – Napa 2012 All other states Jan Feb Mar Apr May Jun Jul * efers to Newman Wines, which is based in Pennsylvania R but sells California wines. Source: Wines Vines Analytics, winesandvines.com/flash Source: Wines Vines Analytics, winesandvines.com/flash Flash Discounts for a Sample of sonoma county Wines Offered in JuLY Discount Winery/Brand Winery Varietal/Type Vintage Winery StateRetail Flash Price Winery Size Flash In CasesSite 13% Patz & Hall Wine Co. CA Chardonnay 2011 $40.00 $34.99 2,700 29% Deerfield Ranch Winery CA Cabernet Sauvignon 2007 $38.00 $26.99 15,000 37% Plata Wine Partners CA Chardonnay 2011 $30.00 $18.83 41% Fort Ross Vineyard & Winery CA Pinot Noir 2008 $42.00 $24.95 4,500 50% Good Juice Direct Wine Spies 100,000Lot18 Prince of Wine CA Blend – Red 2011 $32.00 $15.99 40,000 56% Kunde Family Estate CA Zinfandel 2007 $24.99 $10.99 75,000Last Call Wines 58% CA Syrah 2010 $45.00 $19.00 25,000Last Bottle Wines CA Pinot Noir 2010 $65.00 $24.99 Schug Carneros Estate Winery Landmark Vineyards 62% Anaba Wines 6,500 Wines Til Sold Out Wines Til Sold Out Source: Wines Vines Analytics leading Flash sites Company Name URL Principals Affiliation Operation Cinderella Wine cinderellawine.com Gary Vaynerchuk Wine Library Releases one wine at noon and one at 9 p.m. M-F. Buys only from distributors. Invino invino.comTony and Danielle Westfall Good Company WinesOffers two to four new wines daily for 48-72 hours, or until the wine is sold out. Last Bottle Wines lastbottlewines.com Cory Wagner Blicker Pierce Wagner Wine Offers one wine until sold out. Merchants (BP Wine) Last Call Wines lastcallwines.com Michael Rockower Canals Hamilton Wine Store, N.J.Offers four to six wines per day, available until sold out. Lot18 lot18.com Philip James, Kevin Fortuna Advertising platform for wineries to sell directly to consumers. The Wine Spies thewinespies.com Jason Seeber, Brandon Stauber Sells one wine each day, 365 days per year. Wine Woot wine.woot.comDavid and George Studdert AmazonOne deal daily M-F. Emphasizes interactivity. Winery controls price. Wines Til Sold Out winestilsoldout.com Joe Arking Roger Wilco (liquor store) Sells one wine at a time from midnight EST until sold out. WineShopper wineshopper.com Rich Bergsund, Mike Osborn Wine.comOne new event per day, with one to five products. Source: Wines Vines Analytics 12 W in e s & V i ne s SE P T E M B E R 20 13