Issue link: http://winesandvines.uberflip.com/i/144804
TECHNOLOGY diverted. Sorting by destination also allows the winery to tailor its marketing content for individual markets, including the language that users will see and hear when they scan the code or tag as well as consumer recommendations such as food pairings, which may differ by market. About half of iProof's clients are wineries, including prestige names like Opus One in California and Torbreck in Australia. The company can work with a variety of label printers and other packaging specialists. One requirement, however, is that the back label needs to be printed digitally. Harvey cited one incident in which an iProof-enabled wine was offered for sale online, along with a photo that showed the code. The producer checked in the iProof system and found that that wine should have been going through normal distribution, but somebody at one of the accounts took a bottle and tried to sell it online against the winery's wishes. Tagging, DNA and 'fingerprinting' iProof markers employ both QR codes and RFID tagging, which adds track and trace capabilities to thwart diversion of wines from their destination markets. Applied DNA Sciences (ADNAS) of Stony Brook, N.Y., uses genotyping and DNA marking to prevent counterfeiting. Since wine is a natural product, its ingredient materials have DNA trace markers that can be used to certify originality of the wine and prove its authenticity with an error frequency of less than one per trillion, which ADNAS calls bioaterial genotyping. For packaging protection, ADNAS uses SigNature DNA marks, which are customized from plant materials into inks for bottles, labels and corks, or can be applied directly to the wine package. ADNAS marks will not alter the wine in any way and can be used with existing print and packaging processes and machinery. An early ADNAS client is Paumanok Vineyards in Aquebogue, N.Y., which has been using the DNA marks since 2009. "We are proactively doing everything we can to ensure, from vine to bottle, that the Paumanok name represents exceptional quality," said Charles Massoud, winemaker and owner. "ADNAS assisted us in an efficient and seamless manner to protect our wines with a long-lasting, high-quality solution." Wineries urge supplier improvements Some wineries, perhaps especially those in Napa and France, which have some of the oldest ties to foreign markets, are well established and proactive in protecting their products with anticounterfeiting measures that have been in place for years. These wineries are leading their suppliers to improvements in the technologies as needs become apparent. This cooperative effort has made the road ahead easier, as global business increases and more wineries need protection. QUALITY STAINLESS TANKS QST offers its clients……. Professionally fabricated stainless tanks 35 years of tank fabrication experience Performance & reliability guarantees Custom designs & modern features Quick & competitive tank project pricing On site tank repairs & modifications Special application tanks of all sizes "In stock tanks" from 500 to 10,000 gallons 510 Caletti Ave. Windsor, Ca. 95492 Phone 707-837-2721 or Toll-Free 877-598-0672 www.qualitystainless.com Company Website winetanks@aol.com email contact/sales info Custom Fabricated Tanks for the perfect size & fit… or Ready to Ship "Stock Tanks" Either way QST is ready to assist our clients! Call QST today for information or pricing! 42 W in es & V i ne s AU G U ST 20 13