Wines & Vines

August 2013 Closures Issue

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technology Information sources for authentication collaborative members, the company continues to improve the technology as it sees further needs from the wineries and their customers. The latest generation of eProvenance sensors, released in 2012, measures temperature and humidity conditions of transport and has refined the anti-tampering elements and sensors to render them more discreet. Château Palmer in Bordeaux was the first to adopt the company's latest program, Perfect Provenance, in May 2013 for wines going into select restaurants in the United States. Palmer is using a verified Fine Wine Cold Chain, including a leading Bordeaux negoçiant and a Massachusetts-based importer-distributor, Vineyard Road. Thomas Duroux, director of Château Palmer, commented, "We want to protect our wines and assure they arrive in perfect condition for the full enjoyment of our customers. To that end, we are taking the extra step of precision monitoring through transit and storage." I n 2006, Massachusetts wine collector Russell H. Frye filed a lawsuit against California wine merchant The Wine Library, accusing the company of selling him more than 30 bottles of fake wine. The parties reached a private settlement in 2007. From his experiences as a collector, and in the legal tangle of trying to prove a counterfeiting case, Frye launched a wine industry watchdog website, WineAuthentication.com, which is dedicated to providing resources "to help people determine the authenticity of (rare) bottles." The site tracks legal actions, bottles claimed to be fraudulent or fake, registries of fine wines and offers articles, editorials and a list of companies like the ones in this article, which offer solutions to wineries and collectors wishing to thwart counterfeiting. Global research firm Alexander Watson Associates has performed detailed analyses and created large-scale reports of wine labeling and worldwide identification efforts. IPCybercrime is a firm of investigators who have branched from trademark protection into advising and investigating counterfeiting and fraud. Advice includes where consumers might make purchases, how to be sure the seller is legitimate, what to do if Proof of provenance the seller disappears and how fakes are detected and investigated. eProvenance partners with ProofTag to provide its anti-counterfeiting technology. ProofTag offers modular systems for T.V. P ro s p e ro E q u i p m e n t C o r p. h a s t h e s o l u t i o n s yo u n e e d fo r t h i s ye a r s b o t t l i n g a n d h a r ve s t s e a s o n s . C a l l t o d ay t o s p e a k t o a s a l e s re p re s e n t a t i ve . BOTTLING & PACKAGING CRUSHERS PRESSES TANKS PUMPS REFRIGERATIONS Th e W i n e r y S o l u t i o n FILTERS West Coast AWS/Prospero 7787 Bell Road Windsor, CA 95492 Phone: (707) 838-2812 Fax: (707) 838-3164 westcoast@prosperocorp.biz Finger Lakes P.E.C. Geneva 1902 Route 14N Geneva, NY 14456 Phone: (315) 719-0480 Fax: (315) 719-0481 geneva@prosperocorp.biz Main Office Prospero Equipment Corp. 123 Castleton Street Pleasantville, NY10570 Phone: (914) 769-6252 Fax: (914) 769-6786 info@prosperocorp.biz Win es & Vin es AU GU ST 20 13 39

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